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Personal Note from Kendall
 Happy
Mother's Day to my beautiful mother, Kailash!
That's my mom (on the left) and me just
a couple of weeks ago. We're on the Board of Directors for
our Tucson International Coaching Federation chapter (I'm
being modest--I'm the president).
In case you're wondering, Kailash was 3
when I was born <grin> which is why she looks so young.
I keep slathering on the sunscreen so I look that good!
My mom always taught me to VALUE
myself. Maybe that's why I love the topic of pricing
so much.
Not everyone feels so confident about charging
what they're worth and getting it. So I'm giving a BRAND
NEW 2-teleclass series
*** How to Charge What You're Worth and Get It! ***
The class is June 14th and 21st. The class includes instant
access to mp3 recordings and downloadable transcripts of each
call.
But I need your help!
Can you tell me what your #1 question is
about pricing your services, programs, or products is?
Just
go here and answer ONE simple question. As a 'thank you',
you'll get a special link to enjoy a nice big savings on the
class. I know it's going to *SELL OUT* so if this topic is
important to you, get your spot early! |
Until next week,
Kendall
Weekly Marketing Wisdom® Main Article
"How to charge more and get it!"
Prefer to
LISTEN to this week's issue?
Turn up your speakers
and click play to hear my audio newsletter!
(If you don't see the audio play/pause/stop button, go
here...)
"Charge more?!" my client
exclaimed. "I don't think I could do that."
"Really? Why
not?" I asked her.
"Well, because..."
What followed were umpteen reasons that sounded
legitimate. Sort of. What I didn't hear was the real
reason.
Fear.
Fear of being rejected and fear of being disapproved
of certainly.
But the real fear is of not being good enough.
Fear of not being good enough is rampant in
our country. I'm on a mission to UP our self-confidence, one business
owner at a time!
So, shall we start right now?
Here are 3 simple ways to charge more
and get it, plus feel confident about it!
#1 Shift the
focus where it belongs
It's not your value you're charging
for. It's the value of the results you're producing
for your clients. There's only one way to do this and that's to
investigate, thoroughly, what the value of those results are for
your clients. In measurable terms. Really!
#2 Give your
fees the mirror test
I love this tip! Stand up and take a look in the mirror. Now say
your new fee out loud (there's no point in doing this with your
current fee because I know it's too low). How do you respond?
With a bit of a gulp? Or with the thought, "That's too low!"
Keep upping the amount until you get to where
you audibly gasp. Go down just a notch and there's your new fee.
#3 Stop comparing
what you charge to others in your industry
Nearly everyone undercharges so if you're comparing your rates
to others, guess what you're now doing too? Go back to tip #1
and #2 and you'll have a new fee that's appropriate to charge
AND you feel confident about.
Love and brilliance,
Kendall
PS - What's your #1 question about pricing your services,
programs, or products? Tell
me here and receive a special 'thank you' link for a hefty
discount on my *BRAND NEW* 2-session teleclass:
*** How to Charge What You're Worth and Get It! ***
This June 14th and 21st. That's just five short weeks from now.
The class includes instant access to mp3 recordings and downloadable
transcripts of each call.
Personal Reflections
I am working like a bandit to finish my new website! My
little fingers are sore from typing but I'm having a blast. I'll
send out a special announcement in a few days when it's up. It's
a BIG departure from the traditional style website!
I'm getting this project done in a very short
amount of time. How? By focusing, making a clear decision, and getting
support from my loyal team.
Which is exactly what I coach my clients to do.
So what are you focusing on right now? What are
you a stand for this week?
Declare it now, out loud, for every one to hear.
I bet doing so will quickly galvanize you into action, just like
it's done for me.
I have to go, I have another new page calling
to me...
Until next week...
Kendall Recommends
Read my book, Brilliance Unbridled
Want to use this article in your e-zine or website?
You're welcome to, as long as you include this complete blurb with
it:
Small business expert and author Kendall SummerHawk, Million Dollar Marketing Coach. Kendall delivers
smart, savvy ways entrepreneurs can turn their hectic business into
a smooth-running, fun, 6-figure money-making dream. To learn more
about her book, Brilliance Unbridled, and sign up for more FREE
tips like these, visit her site at http://www.kendallsummerhawk.com
Managing Your Subscription
Weekly Marketing Wisdom® is published by Kendall SummerHawk.
If you have any questions or comments, please send them to: Kendall@KendallSummerHawk.com.
3305 North Swan Road, Suite 109-148,
Tucson, Arizona 85712
© 2009 Kendall SummerHawk.
All Rights Reserved. |
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