"Ask the Expert Salon"
special guest:

Marcia Yudkin, Ph.D: Publicity Press Release expert

Marcia Yudkin, Ph.D is known worldwide for her creative approach to publicity and marketing. She has received coverage for her business on page 1 of the Wall Street Journal, in Success Magazine, Entrepreneur, Newsday, Women in Business and four times in the Sunday Boston Globe.

Marcia, the author of "6 Steps to Free Publicity" and ten (!) other books, will explain how you'll benefit from getting media coverage. Then she'll take you through the process of thinking up a publicity angle that the media will consider newsworthy. This is easier than you might imagine! Finally you'll learn how to embody your news angle in a press release to be sent to media contacts or through a distribution system.

Join this call to find out:

• Why many people (particularly women) mistakenly think they're not eligible for publicity.
• The easiest situations for which a business can get publicity.
• How to readily get coverage in your local paper or in a magazine serving a niche market.
• Deadly mistakes to avoid in writing up your news in a release.
• Several options for distributing your release, including some free methods.
• What to expect after sending your release to the media.
• Why getting few or no responses to your release may still be beneficial.

Take a peak at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Marcia Wieder: America’s Dream Coach® and founder of Dream University!

Oprah says, "Marcia's right!"
Ask yourself, "How would your life change if you actually believed in your dreams?"

Discover what really matters to you and start making it happen NOW! You’ll be prepared to achieve your dreams, newly equipped with clarity, courage and the confidence to Make YOUR Dreams Come True..

As America’s Dream Coach®, Marcia Wieder travels the world - an ambassador for making dreams real. She’s known for giving inspiring and moving talks to notable companies such as AT&T, The Gap and American Express. In addition to being a charismatic speaker, she’s the renowned author of three books dedicated to achieving your dreams. Appearing several times on Oprah and The Today Show, she’s shared her message of a "passion-filled life" with millions of viewers.


Join me and my special guest, Marcia Wieder for this incredible call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

The Blog Squad:
Patsi Krakoff, Psy.D. and Denise Wakeman

You've written (or have an idea for) a book, but how how are you going to market it? How are you going to get speaking gigs?

One of the most important things an author needs in order to successfully market a book or get speaking gigs, is a ready-made audience and systems for marketing their work. Publishers want to know you can provide buyers for the book. If you want to build an audience, attract the media and sell more books, blogging is one of the very best and least expensive platform-building and marketing strategies.

Blogging experts Patsi Krakoff, Psy.D and Denise Wakeman are The Blog Squad™. They teamed up to help authors and professionals harness the power of blogs, newsletters, and ecommerce systems to make marketing tasks easier and more effective. Between them, they have 17 years of Internet know-how and write on 10 blogs.

Patsi and Denise have co-authored "Build a Better Blog: The Ultimate Guide to Boosting Your Business with a Professional Blog," "Confessions of a Reluctant Blogger," and "The Blog to Book Project." They also host Blogging and Beyond, a weekly Internet radio show.


Join me and my special guests, Patsi Krakoff, Psy.D and Denise Wakeman for this incredible call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Julia McCutchen
Author, Writers' Coach, Publishing Consultant

Writing for your business is crucial. But what if it doesn't come easy to you? Do you think it's a skill 'other people' possess?

Whether you're writing copy for your website or drafting a sales page to promote a new product or service, your writing will have the most impact when the real 'you' shows up on the page.

So how do you empower your writer's voice by bringing your authentic self through to the words on the page?

The answer lies in realizing the importance of preparing yourself as well as developing your writing skills. When you are in the right frame of mind, feeling clear and with all aspects of yourself in perfect alignment, you will be able to produce your best and most credible writing.

This month's expert will share the cornerstones for all great writing.

Julia McCutchen is the author of The Writer's Journey: From Inspiration to Publication. She works as a writers' coach and professional publishing Consultant offering coaching, courses and classes for people who want to write a book for publication. A former director and publisher with a track record that includes UK#1 and international bestsellers, Julia has a wealth of knowledge and experience to share.

Join me and my special guest, Julia McCutchen for this incredible call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Laura Longville
Interior Financial Coach

Did you know HOW YOU FEEL about money impacts how it shows up - or not - in your life?

The first step towards living a life that is truly fulfilling is learning to understand what your beliefs about money are. Money is like the proverbial carrot in front of the horse. It is dangling there in front of us every day, an elusive force that drives us to act in ways that can be detrimental to ourselves and our relationships. We all have positive and negative beliefs about money that drive our financial behavior.

Your money style is your own unique personal trait. Your individual life experiences have shaped the way you think about money and ultimately have helped define how you earn, save and spend it.

This month's expert will share how to effectively tap into our money mindset, change it and reduce its negative, emotional impact. You'll be surprised at how revealing this process is!

Bio: It’s Not (just) About the Money supports the mission of coaching people to live abundant, purposeful lives. Laura Longville is the organization's Executive Director. Laura has worked as a therapist and life coach for over 21 years. She is passionate about helping people remove obstacles that block them from living a successful and significant life!

Join me and my special guest, Laura Longville for this incredible call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Annie Jennings,
Annie Jennings PR

Have a talent for live seminar or workshop speaking but not sure how to get booked?

Part of effectively marketing yourself and your business includes media coverage of your book, programs, services, etc. When it comes to in-person speaking engagements, there is a wealth of information out there, but how does one navigate the maze of opportunties and put their best foot forward to get the right exposure and a great $$ return?

My expert guest this month is one of the top publicists in the country, and she'll share with us the ins and outs of how to work with media.

Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie's vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.

Join me and my special guest, Annie Jennings for this incredible call!

Take a pek at everything you'll learn here...

"Ask the Expert Salon" special guest:

Michele P. Wacek,
Integrated Marketing Communications Expert

Does the thought of writing your own marketing materials make you hide your pen or keyboard?

Having great copy on your website, in your emails and your printed materials is paramount to making the right impression with your clients. And more importantly, the right words can prompt people to take action to buy your products or services. Not to worry, it's not as hard as you think!

Writing copy is part art (creativity) and part psychology (using emotions) and when you learn how to utilize these approaches effectively, you'll be well on your way to enhancing your business success.

Considered one of the hottest copywriters and marketing consultants in the market today, Michele PW (Michele Pariza Wacek) has a reputation for crafting copy and creating marketing campaigns that get results.

Michele started writing professionally in 1992, working at agencies and on staff as a marketing/communication/writing specialist. She started Creative Concepts and Copywriting LLC in 1998 and has never looked back.

Michele has completed two novels and a marketing/creativity ebook called “Got Ideas? Unleash Your Creativity and Make More Money.” She holds a double major in English and Communications from the University of Wisconsin-Madison.

Join me and my special guest, Michele P. Wacek for this important call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Christopher Knight,
Article Writing Coach

Have you always wondered what the big deal is when it comes to marketing your articles?

If you're not marketing articles, you're losing out on great visibility that can turn into increased revenue! But submitting articles is not all that straightforward - there are "best practices" for getting them done, and our article marketing expert will give us her great tips on what to do right the first time 'round!

Christopher M. Knight is an article writing & web content coach and the publisher behind the wildly popular EzineArticles.com community & innovative marketing system of over 24,000 expert authors who share more than 800+ fresh quality articles every single day with the more than 2 million monthly visitors that surf the site.

Knight leads the full-time team of editors and development professionals who continue to innovate daily to expand the sites offerings including tens of thousands of RSS feeds, targeted permission-based email alerts, author training ezines, blog and forums designed to help authors and publishers succeed.

Christopher has the inside track on writing and submitting articles...this is a not-to-be missed seminar!

Join me and my special guest, Christopher Knight for this important call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Peggy Porter, Women's Wellness Coach, Author & Speaker

Not enough hours in the day to balance work and family?

Is your daily To Do list so long, you wonder if you'll have to clone yourself to get through it? Does time for you always come last? Hold tight...there is a way out of the chaos! And the expert answers come from someone who knows how tough it is to gain critical work and life balance, and why you must!

Peggy Porter is a registered nurse, presenter, writer, wellness coach and president of SEEKING BALANCE. She is passionate about wellness and personal growth and is a true believer that you can’t give what you don’t have. Peggy leads by example, making self care her top priority every day.

Join me and my special guest, Peggy Porter for this important call!

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Tessa Stowe
Sales Conversation
Specialist

Love what you do you but loathe the process of selling?

Let's face it. Selling is no easy thing. We are emotionally tied to selling ourselves, and putting ourselves "out there" can be daunting. But now you can learn very simple techniques that will quell even the most die-hard inner selling boogie-man.

Our expert Tessa Stowe knows how to turn sales conversations into clients. How? She's used the same tips she'll be teaching you to produce millions of dollars in sales. She has been testing and refining these strategies for 20+ years and has consistently been a top sales achiever for decades.

Join me and my special guest, Tessa Stowe for this important call!

Take a peek at everything you'll learn here...

"Ask the Expert Salon" special guest:

Elizabeth Hagen
Professional Organizer

Do you struggle with a desk that's constantly full of papers, file cabinets that are stacked with folders with no rhyme or reason to them? Do you throw your arms up in frazzled frustration when you can't find what you need when you need it?

Let's face it, paper—and what to do with it—is a major problem for most of us! In this information-packed seminar, you'll learn about the 7 Steps to Stop Feeling Overwhelmed, tips that can be used in both your home and office.

Elizabeth not only teaches easy-to-use techniques in a fun way, she motivates you to take action. Before long you'll be feeling fantastic, be more focused, and more organized!

Elizabeth Hagen is an author, speaker, and professional organizer. Elizabeth's humor, enthusiasm, honesty, and common sense have encouraged thousands of professionals to put her proven strategies and practical tips into action to help them not only get organized, but stay organized and feel fantastic!

Elizabeth has spent the last 25 years developing systems and tools to 'make your life easier'. She is the author of Organize with Confidence and speaks at conferences, association meetings, conventions, and retreats.

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19

"Ask the Expert Salon" special guest:

Sophfronia Scott
The "Book Sistah"

If you're thinking about writing a book (or already have a book in print) then you'll *LOVE* this program with Time and People Magazine writer, and published author Sophfronia Scott.

Publishing a book is one of the greatest accomplishments a person can achieve AND it can often result in amazing opportunities: you gain instant "expert" status, can attract speaking engagements or even build a business around your book. But many aspiring authors don't know where to begin.

Sophfronia Scott is a former writer for Time magazine, People magazine, and the author of "Unleash the Bestseller Within", and the novel, "All I Need to Get By" (published by big time publisher St. Martin's Press - very cool!)

Take a peek at everything you'll learn here...

Order online audio and word-for-word transcription here $19