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Your Questions about the Certified Money, Marketing and Soul Coach Training Program Answered
April 22nd, 2009 by Kendall
I have been getting some fabulous feedback on the call I did last week about my upcoming Certified Money, Marketing and Soul™ Coach Training program and I’ve also been getting a lot of emails with QUESTIONS about the program. So, I decided to answer the most frequently asked questions through this video. Please take the time to watch it and then leave a comment if you have a question I didn’t answer. I’ll do my best to get to all of them.
Get the Flash Player to see this content.And be sure to join me for the second call in this series on Tuesday April 28th at 8pm EST. Click here to register now.
Posted in Small Business Marketing • 1 Comment » • Subscribe to this feed
5 Overlooked Reasons Why You Must Charge More!
August 23rd, 2008 by Kendall
There is a ritual to raising your fees.
First, you tell yourself you can’t do it. Then you begin to fantasize about what you would do with the extra mon-ney. Finally, you gulp, make your decision and take the plunge.
What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees. Once you know what they are you can move forward powerfully and confidently.
So let’s look at five fee-setting principles to help you raise your fees where they SHOULD be (these are even MORE important to learn if you’re at all worried about the economy):
Principle #1 Clients Think You’re “Hot” When You Charge More
Your clients will be singing that disco song “Hot Stuff” about YOU when you charge more. Why? It’s human nature to value what costs more so why not let that be you?
Posted in Money and Mindset, Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
Are You Specialized Enough?
August 21st, 2008 by Kendall
I thought I was specialized until I met equine eye specialist, Dr. Rueben.
Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele.
Now, most veterinarians are pretty scruffy around the edges. After all, they spend most of their time driving around the county in old, dirt-splattered SUVs and tromping around dusty barns and muddy fields to visit one patient at a time. Oh, and did this horse woman mention that their patients are large, frightened animals that are not feeling well? These sick animals are not too happy to see the vet since all he seems to do is poke and prod them. (And they don’t always associate their healing with his visits.)
Not Dr. Rueben.
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
Six Quick Marketing Rituals That Work
July 13th, 2008 by Kendall
There’s one piece of information that can come as a big surprise to many women business owners. It is this: being a technical expert at what you do isn’t good enough to attract all the clients you want.
It’s important to realize that you must become an even better small business marketing expert than you are a coach, designer, organizer, etc.
But, marketing your business doesn’t have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day.
Here are six marketing strategies I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
