Six Quick Marketing Rituals That Work

July 13th, 2008 by Kendall

There’s one piece of information that can come as a big surprise to many women business owners. It is this: being a technical expert at what you do isn’t good enough to attract all the clients you want.

It’s important to realize that you must become an even better small business marketing expert than you are a coach, designer, organizer, etc.

But, marketing your business doesn’t have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day.

Here are six marketing strategies I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.

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How to Keep Clients Coming Back for More

July 9th, 2008 by Kendall

If you’re offering packages, coaching groups, platinum-style programs (what I call “PSPs”), consulting or membership programs through your business, keeping your clients motivated and accountable is something to which you should pay close attention.

One of the most fun ways to accomplish this is by creating friendly, healthy contests that make it exciting for your women entrepreneur clients to stretch beyond what they currently think is possible and create breakthrough results.

I’ve experimented with creating contests and “everyone-can-win” competitions in my PSPs and clients love them!
My contests are designed so that everyone has a chance to win, as each participant competes WITH herself, not against anyone else. This is important because it honors my values that:

• Each of us is capable of achieving more than we think possible.
• When each of us stretches and grows we allow others to do the same.
• There is abundant success available to each of us, without taking away from anyone else.

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