5 Overlooked Reasons Why You Must Charge More!

August 23rd, 2008 by Kendall

There is a ritual to raising your fees.   

 

First, you tell yourself you can’t do it. Then you begin to fantasize about what you would do with the extra mon-ney. Finally, you gulp, make your decision and take the plunge. 

 

What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees. Once you know what they are you can move forward powerfully and confidently.   

 

So let’s look at five fee-setting principles to help you raise your fees where they SHOULD be (these are even MORE important to learn if you’re at all worried about the economy): 

 

Principle #1 Clients Think You’re “Hot” When You Charge More 

 

Your clients will be singing that disco song “Hot Stuff” about YOU when you charge more. Why? It’s human nature to value what costs more so why not let that be you? 

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Are You Specialized Enough?

August 21st, 2008 by Kendall

I thought I was specialized until I met equine eye specialist, Dr. Rueben.

Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele.

Now, most veterinarians are pretty scruffy around the edges. After all, they spend most of their time driving around the county in old, dirt-splattered SUVs and tromping around dusty barns and muddy fields to visit one patient at a time. Oh, and did this horse woman mention that their patients are large, frightened animals that are not feeling well? These sick animals are not too happy to see the vet since all he seems to do is poke and prod them. (And they don’t always associate their healing with his visits.)

Not Dr. Rueben.

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