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Are You Specialized Enough?

August 21st, 2008 by Kendall

I thought I was specialized until I met equine eye specialist, Dr. Rueben.

Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele.

Now, most veterinarians are pretty scruffy around the edges. After all, they spend most of their time driving around the county in old, dirt-splattered SUVs and tromping around dusty barns and muddy fields to visit one patient at a time. Oh, and did this horse woman mention that their patients are large, frightened animals that are not feeling well? These sick animals are not too happy to see the vet since all he seems to do is poke and prod them. (And they don’t always associate their healing with his visits.)

Not Dr. Rueben.

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Posted by Kendall at August 21st, 2008 | Permalink | Trackback
 

Three Small Business Marketing Tips to Create Mini-Celebrity Status in Your Industry

July 27th, 2008 by Kendall

Getting your name on everyone’s lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner.

The reasons are simple: when you’re perceived as a “THE” hot-ticket personality in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you’re presented with and the lifestyle you choose to lead. Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business.

I realize that talking about the balance of power may make some women entrepreneurs uncomfortable. That’s because for too long, women small business owners have been giving their power away by charging too little, not having an abundance of clients or not being seen as an authority in their industry.

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Posted by Kendall at July 27th, 2008 | Permalink | Trackback
 

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