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Build a Success Business the Kendall Way
February 26th, 2010 by Kendall
I love sharing the stage with Richard! He’s an awesome trainer and presenter and it’s a powerful experience to share the stage with someone who loves and supports you. Here’s a shot of us co-leading a section of our Certified Money, Marketing and Soul Coach training, on how to find five more hours in your week. Richard and I will be sharing the stage and co-leading more teleseminars this year, as we launch new and exciting programs to help new and emerging entrepreneurs build a successful business the graceful, easy “Kendall Way.”
Announcing Something BIG…
On Tuesday, March 9, 2010 at 8 pm Eastern famed woman entrepreneur, Ali Brown and I will be co-leading a special complimentary teleseminar on the Secret Energy of Money. Mark your calendar right now so you don’t miss out on this one-time only F.R.E.E. call. Details and a link to the registration page will be coming out in just a few days.
This Week’s Money, Marketing and Soul Article:
“Working From Home? Tips To Succeed Without Distraction”
Do you love the idea of working from home but you’re wondering how to handle distractions such as housework, kids, hubby and friends? Working from home affords many benefits. Think about it: no traffic, commuting or annoying coworkers. But without the right mix of people contact and structure you can easily fritter away your time without much to show for it, such as new clients and lucrative opportunities.
Learn my secrets for keeping your home a sanctuary while growing a successful small business in today’s BRAND NEW article I’ve written just for you. And be sure to post a comment on my blog and tell me what you think, okay? Enjoy!
Posted in Horses and Leadership • No Comments » • Subscribe to this feed
How To Find Time To Market Your Business
January 26th, 2010 by Kendall
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The real challenge for the woman entrepreneur isn’t how to deliver a great service but how to find time to market. Most gals prefer to yak on the phone with friends, answer email, wash the dog or run the kids around to soccer practice instead of marketing their business.
Unfortunately, avoiding marketing only leads to feeling guilty or overwhelmed. Or worse, feeling downright scared because you’re ca.sh flow is shriveling up.
If you’re being totally honest you have to admit that the reason you don’t seem to find time to market is because you’re either not sure what the best way is to market your business, you don’t want to feel pushy or inauthentic, you’re not sure where to start or you’re afraid that it won’t work and you’ll have failed.
If any of these reasons are true for you then let me start by reassuring you about something:
You are awesome, amazing and incredible.
Plus, I firmly believe that you wouldn’t have the desire to be an entrepreneur if you didn’t also have the ability to successfully market your business.
All you need is to have the right system that works for you and your style, so you know what to do and when to do it, which will instantly give you a shot of self confidence.
Let me share how I find the time and the confidence to market, even during the busiest of weeks, with these simple tips.
Posted in Small Business Marketing • 11 Comments » • Subscribe to this feed
Total Teleseminar Meltdown…
December 18th, 2009 by Kendall SummerHawk
This is NOT one of those hoaky, “I was in tears because my teleseminar had technical issues” marketing ploys to get you to relisten to a call.
This is an honest, never before in my life, teleseminar meltdown that I now see was Divinely Inspired. The spiritual business lesson in it is too juicy not to share, so here you go!
It All Started When…
It started when one of my assistants typed the wrong bridge number into the call prep sheet she prepares for me for each of my calls. (mistake #1)
Which was an error that would have been quickly caught by my totally amazing Business Manager, Renee.
Except that I bypassed our admin protocol (mistake #2) and emailed the assistant directly to increase the size of the bridge line, which she did, only it was the wrong bridge number she increased. (mistake #3)
Wait…it gets better…
Earlier in the day of my big teleseminar on “What Clients Want” my assistant asks if I want the bridge company to record the call as a backup.
“No” I tell her. “I’ll record it myself, no problem.” Thinking how often I’ve done this, what could possibly go wrong at this point given how many thousands of calls (literally!) I’ve led? You guessed it, this was mistake #4.
The afternoon of my call, Renee asks if I want her on the call. “No” I blithely say, thinking how it’s late for her, she’s been working a lot this week, it’s the holidays, blah, blah, blah. “I’ll start the recording myself.” Uh huh…mistake #5.
Now it’s call time. I dial in to find no one there (remember, at this point I don’t know any of these mistakes have been made).
I quickly figure out I’ve been given the wrong bridge number so I hang up and call the correct one.
I peel over to start the recording but accidentally press the wrong entry code so the recording won’t start.
Undaunted — after all, I’ve done this thousands of times, right? — I hang up so I can dial back in and start over.
Only I can’t get in to the call. All of the lines are busy because the correct bridge hadn’t had its lines extended.
I start to panic.
I hang up and try again.
Same thing.
Now in full blown panic I run into Richard’s office, ask if he’s on the call — he is — and promptly rip his headset off of him.
Problem solved, right?
Not quite.
Turns out, he dialed in to my call using the participant pin code, not the moderator code, which means I can’t mute out the call using his phone.
What choice do I have except to suck it up and start leading the call through the sound of dishes, cell phones, dinner plans and lord knows what else? (Geez! What are people DOING when they’re on a teleseminar?)
But I’m game and I’m intent on honoring my commitment so I smile and keep going.
Twenty minutes into the call Richard slips me a note that he’s on the call with my phone and using the moderator pin and do I want to take over that phone?
Blessing him profusely I break from the content, gratefully take my phone back, mute out the call and finally relax into what I had been delivering.
Problem now solved?
Err…not quite.
Richard hands up his phone, not realizing that doing so stops the recording. (mistake #6)
Unaware of this, I merrily continue on, only to find out afterwards that the call recording stopped at minute 21.
End of story? I wish…you’ll love this part…
After realizing I’ll have to re-record the call I decide to do something self-medicating so I pop over to Twitter for a minute, only to see my first Twitter hate-stream.
Two tweeples were lambasting me for doing “more promo on my call than an MLM person.” One of the tweeples chiming in with her barbs about what a loser I am wasn’t even ON the call.
My first thought when I read Mr. Mean-Tweets posts?, “A**&$#&”
My second thought? “Jerk!”
My third thought? “Uh oh, what if he’s right?”
Uncertain, I walked into Richard’s office and asked him whether there was too much promo in the call.
“No.” he said. “You were great!”
Hmmmm…Sweet, but not exactly the dose of truth I was looking for.
So I asked him again. This time, he said, “No, it wasn’t too much. That’s what everyone does.”
Bingo! I was busted.
I had slipped down that slippery slope of doing what I thought I “should” do rather than what is authentic for me (mistake #…oh whatever, I’ve stopped counting!)
Suddenly, instead of just being an “A**&$#&”, Mr. Mean-Tweet was someone I was blessing. His nasty snipes served a beautiful purpose. So did the umpteen technical glitches had that happened earlier.
In that moment I sat at my desk, looked at his tweets and said out loud, “Thank you!” I also thanked the Universe for making everything go so wrong so that I could see my truth.
Inspired, I quickly re-wrote my teleseminar from my heart and truth, regardless of what will “sell.”
So, what you have now is the re-recorded teleseminar with fresh content about money, mistakes coaches make that sabotage their business and more. The content I share will absolutely help you step up powerfully in YOUR life and business. Is there any promo in it? Yes, at the end. You’re free to stop the audio when you get to that part but I hope you’ll listen to the whole call and tell me what YOU think.
Here you go…the Divinely inspired, super content rich(!) call on “What Clients Want: How to Make Yourself Irresistible, In-demand and Highly Paid as a Coach in Today’s Market”.
Posted in Marketing and Soul Coach • 67 Comments » • Subscribe to this feed
What not to do when saying your fee
October 22nd, 2009 by Kendall
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I had every intention of getting back to my normal full article schedule this week. However, after leading such a big and successful event last weekend my inner Goddess said, “Rest.” So, to honor her AND honor you, I’m giving you this quick tip for the week.
Next week we’ll be back to normal with a regular, feature length marketing article, so stay tuned (-:
QUICK TIP:
When it’s finally time to share with your prospective client the fee for your service, resist the temptation to explain, justify or in any way diminish your belief that it’s a fair amount.
Instead, I recommend you smile, take a breathe, let it out and say the amount. Then stop talking. Be comfortable if there’s silence. The client has to have a moment to absorb and process what you’ve share with them. If the amount is more than they budgeted don’t panic. Simply restate what the end results are that they wanted and let them know that investing at a higher level than they might have planned on means they’ll take the work seriously and get the results they really want.
If you’re relaxed and committed to them getting what they want, they’ll quickly relax into investing with you to get what they want.
Posted in Money Mindset & Pricing Strategy Secrets • 6 Comments » • Subscribe to this feed
