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5 Overlooked Reasons Why You Must Charge More!
August 23rd, 2008 by Kendall
There is a ritual to raising your fees.
First, you tell yourself you can’t do it. Then you begin to fantasize about what you would do with the extra mon-ney. Finally, you gulp, make your decision and take the plunge.
What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees. Once you know what they are you can move forward powerfully and confidently.
So let’s look at five fee-setting principles to help you raise your fees where they SHOULD be (these are even MORE important to learn if you’re at all worried about the economy):
Principle #1 Clients Think You’re “Hot” When You Charge More
Your clients will be singing that disco song “Hot Stuff” about YOU when you charge more. Why? It’s human nature to value what costs more so why not let that be you?
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