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Oh No! Are They Ignoring Your Emails?
February 16th, 2010 by Kendall
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Heart centered entrepreneurs like us often feel in conflict about selling via email.
From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales.
Hear me out on this: email is STILL the best way to add leverage to your business. But, to get the business boosting response you desire requires that you:
- Send more emails than you probably feel comfortable with
- Brush up on your persuasive writing skills
- Learn how NOT to take your results personally
Is it worth it? Absolutely! It’s super exciting to see, with just a few emails, hundreds of people register for your preview call or dozens sign up for your program.
To help you create these kind of exciting results in your business, here are four tips taken directly from my personal vault of “what works” secrets.
Posted in Small Business Marketing • 11 Comments » • Subscribe to this feed
Marketing With The Power Of One
February 2nd, 2010 by Kendall
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Could one phone call change your life? What about one article submitted to the right publication, or meeting one person at an event? What if you were to get one new client this week, would that be awesome?
The answer is, “yes.”
In business, women are often so focused on growing, growing, growing it’s easy for them to miss out on putting into place the simple, elegant power of one.
For example, it’s easier to line up one list-building partner who can stream many thousands of potential new subscribers to your site than it is to try the same thing with five different collaborations.
So what stops women from reaching out to the power partner and instead, play small? Fear…doubt…feelings of “I’m not ready/good enough/big enough yet.”
I promise you that if you put the power of one into place in your business, you’ll not only connect with the right people, at the right time, you’ll also experience a deep sense of wholeness and connection within you.
Here are three simple tips for using the power of one to help you rev up your marketing, increase your leads and, as a bonus, connect you to your source of power.
Posted in Small Business Marketing • 14 Comments » • Subscribe to this feed
How To Find Time To Market Your Business
January 26th, 2010 by Kendall
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The real challenge for the woman entrepreneur isn’t how to deliver a great service but how to find time to market. Most gals prefer to yak on the phone with friends, answer email, wash the dog or run the kids around to soccer practice instead of marketing their business.
Unfortunately, avoiding marketing only leads to feeling guilty or overwhelmed. Or worse, feeling downright scared because you’re ca.sh flow is shriveling up.
If you’re being totally honest you have to admit that the reason you don’t seem to find time to market is because you’re either not sure what the best way is to market your business, you don’t want to feel pushy or inauthentic, you’re not sure where to start or you’re afraid that it won’t work and you’ll have failed.
If any of these reasons are true for you then let me start by reassuring you about something:
You are awesome, amazing and incredible.
Plus, I firmly believe that you wouldn’t have the desire to be an entrepreneur if you didn’t also have the ability to successfully market your business.
All you need is to have the right system that works for you and your style, so you know what to do and when to do it, which will instantly give you a shot of self confidence.
Let me share how I find the time and the confidence to market, even during the busiest of weeks, with these simple tips.
Posted in Small Business Marketing • 11 Comments » • Subscribe to this feed
Is Your Program Experiencing ‘Failure To Launch’ Syndrome?
January 19th, 2010 by Kendall
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Few things in business are as exciting as seeing a need, putting together a program or product to meet that need, expecting it to quickly fill, only to watch as it fizzles with few, if any, signups.
It’s downright embarrassing, not to mention disappointing.
While it’s easy to blame someone or something (please, don’t even mention that it’s “because of the e______”. Trust me, that isn’t the reason) the truth is, a fizzled launch is easily prevented if you wisely follow certain steps.
Which is why, if you’re planning on offering a new program or product you MUST read these 3 tips. They’ll save you from experiencing a boatload of embarrassment and disappointment and will help you make your next launch a success.
Posted in Business Development • 9 Comments » • Subscribe to this feed
