Small Business Marketing Tips to Add $5,000-$20,000 per Month to Your Income

July 17th, 2008 by Kendall

There are two schools of thought in small business marketing. One of the marketing strategies is to have lots of clients at a lower price point. The other is to have fewer clients at a higher price point.

My preference is to design my business to have both that work together synergistically. If you have lots of clients at a lower price point you have a “tribe” of people who already know, like and trust you and are likely to want more of what you offer.

This means you can then offer private, intensive specialty coaching or consulting “Platinum Days” at a much higher fee.

My success coaching clients are surprised by how many of their clients are willing to pay top dollar to spend a day or two with them in a private, intensive retreat-type setting.

Clients love the concentrated focus that’s all on them, and often achieve significant breakthroughs they could only achieve if they were to work with you over a longer period of time.

Here are four quick coaching tips to make your “Platinum Day” income stream successful for you and your clients:

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Posted by Kendall at July 17th, 2008 | Permalink | Trackback