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Marketing With The Power Of One
February 2nd, 2010 by Kendall
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Could one phone call change your life? What about one article submitted to the right publication, or meeting one person at an event? What if you were to get one new client this week, would that be awesome?
The answer is, “yes.”
In business, women are often so focused on growing, growing, growing it’s easy for them to miss out on putting into place the simple, elegant power of one.
For example, it’s easier to line up one list-building partner who can stream many thousands of potential new subscribers to your site than it is to try the same thing with five different collaborations.
So what stops women from reaching out to the power partner and instead, play small? Fear…doubt…feelings of “I’m not ready/good enough/big enough yet.”
I promise you that if you put the power of one into place in your business, you’ll not only connect with the right people, at the right time, you’ll also experience a deep sense of wholeness and connection within you.
Here are three simple tips for using the power of one to help you rev up your marketing, increase your leads and, as a bonus, connect you to your source of power.
Posted in Small Business Marketing • 14 Comments » • Subscribe to this feed
How To Find Time To Market Your Business
January 26th, 2010 by Kendall
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The real challenge for the woman entrepreneur isn’t how to deliver a great service but how to find time to market. Most gals prefer to yak on the phone with friends, answer email, wash the dog or run the kids around to soccer practice instead of marketing their business.
Unfortunately, avoiding marketing only leads to feeling guilty or overwhelmed. Or worse, feeling downright scared because you’re ca.sh flow is shriveling up.
If you’re being totally honest you have to admit that the reason you don’t seem to find time to market is because you’re either not sure what the best way is to market your business, you don’t want to feel pushy or inauthentic, you’re not sure where to start or you’re afraid that it won’t work and you’ll have failed.
If any of these reasons are true for you then let me start by reassuring you about something:
You are awesome, amazing and incredible.
Plus, I firmly believe that you wouldn’t have the desire to be an entrepreneur if you didn’t also have the ability to successfully market your business.
All you need is to have the right system that works for you and your style, so you know what to do and when to do it, which will instantly give you a shot of self confidence.
Let me share how I find the time and the confidence to market, even during the busiest of weeks, with these simple tips.
Posted in Small Business Marketing • 11 Comments » • Subscribe to this feed
Is Your Program Experiencing ‘Failure To Launch’ Syndrome?
January 19th, 2010 by Kendall
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Few things in business are as exciting as seeing a need, putting together a program or product to meet that need, expecting it to quickly fill, only to watch as it fizzles with few, if any, signups.
It’s downright embarrassing, not to mention disappointing.
While it’s easy to blame someone or something (please, don’t even mention that it’s “because of the e______”. Trust me, that isn’t the reason) the truth is, a fizzled launch is easily prevented if you wisely follow certain steps.
Which is why, if you’re planning on offering a new program or product you MUST read these 3 tips. They’ll save you from experiencing a boatload of embarrassment and disappointment and will help you make your next launch a success.
Posted in Business Development • 9 Comments » • Subscribe to this feed
Are They Ignoring Your Marketing?
November 17th, 2009 by Kendall
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Nothing’s worse in business than pouring your heart into your new program or product, writing your sales page, setting up your email campaign and finally hitting the “send” button, only to be…ignored.
Ouch! It hurts, doesn’t it? And it often triggers feelings of insecurity, doubt and fear, along with feeling disappointed, like all of your efforts were wasted and even a little embarrassed.
As bleak as this scenario sounds, all is not lost.
What you need to know is exactly WHY your peeps are ignoring your marketing, and what you can do to save your launch.
Here are three quick and simple tips you can use if you’re not getting the response you want from your marketing. Use them to keep your mindset, your emotions and your actions in alignment with your highest and greatest good and you’ll find that your audience begins to respond positively to your marketing!
Posted in Small Business Marketing • 9 Comments » • Subscribe to this feed
