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Oh No! Are They Ignoring Your Emails?
February 16th, 2010 by Kendall
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Heart centered entrepreneurs like us often feel in conflict about selling via email.
From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales.
Hear me out on this: email is STILL the best way to add leverage to your business. But, to get the business boosting response you desire requires that you:
- Send more emails than you probably feel comfortable with
- Brush up on your persuasive writing skills
- Learn how NOT to take your results personally
Is it worth it? Absolutely! It’s super exciting to see, with just a few emails, hundreds of people register for your preview call or dozens sign up for your program.
To help you create these kind of exciting results in your business, here are four tips taken directly from my personal vault of “what works” secrets.
Posted in Small Business Marketing • 11 Comments » • Subscribe to this feed
Marketing With The Power Of One
February 2nd, 2010 by Kendall
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Could one phone call change your life? What about one article submitted to the right publication, or meeting one person at an event? What if you were to get one new client this week, would that be awesome?
The answer is, “yes.”
In business, women are often so focused on growing, growing, growing it’s easy for them to miss out on putting into place the simple, elegant power of one.
For example, it’s easier to line up one list-building partner who can stream many thousands of potential new subscribers to your site than it is to try the same thing with five different collaborations.
So what stops women from reaching out to the power partner and instead, play small? Fear…doubt…feelings of “I’m not ready/good enough/big enough yet.”
I promise you that if you put the power of one into place in your business, you’ll not only connect with the right people, at the right time, you’ll also experience a deep sense of wholeness and connection within you.
Here are three simple tips for using the power of one to help you rev up your marketing, increase your leads and, as a bonus, connect you to your source of power.
Posted in Small Business Marketing • 14 Comments » • Subscribe to this feed
Is Your Program Experiencing ‘Failure To Launch’ Syndrome?
January 19th, 2010 by Kendall
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Few things in business are as exciting as seeing a need, putting together a program or product to meet that need, expecting it to quickly fill, only to watch as it fizzles with few, if any, signups.
It’s downright embarrassing, not to mention disappointing.
While it’s easy to blame someone or something (please, don’t even mention that it’s “because of the e______”. Trust me, that isn’t the reason) the truth is, a fizzled launch is easily prevented if you wisely follow certain steps.
Which is why, if you’re planning on offering a new program or product you MUST read these 3 tips. They’ll save you from experiencing a boatload of embarrassment and disappointment and will help you make your next launch a success.
Posted in Business Development • 9 Comments » • Subscribe to this feed
Is your Opt-In Box up to Snuff?
August 17th, 2008 by Kendall
Women entrepreneurs: Your opt-in box is NOT optional! It is the only thing that creates a link, a bond, a connection between you and your busy, barely-paying-attention website visitor. Think of your opt-in box as the glue that gets your new-found relationship to start sticking.
Because once you have your visitors’ names and email addresses, you have the means to begin creating close-knit relationships. Relationships where you deliver boatloads of inspiration and information in exchange for your visitors’ buying your products and services.
Okay, now that you know your opt-in box is an internet marketing must-have, let me share with you five powerful internet marketing tips to make sure your opt-in box is doing the heavy lifting it’s supposed to do. That’s the whole POINT of the Internet: get the computer to do the hard work so the woman business owner can focus on creating soul and success in her business!
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
