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Will Your Information Product Really Sell?
November 14th, 2008 by Kendall
When I’m coaching clients on how to make information products I often hear, “You know, creating info products sounds great but I’m not sure it will work for me.” Or, “Others are already an expert on this topic, so why would anyone buy from me?”
If you’ve found yourself thinking these same thoughts then let me reassure you, nothing could be farther from the truth.
Creating information products is still the most powerful way to position yourself as an expert, build passive revenue and open up a world of new opportunities for you both professionally and personally.
Posted in Small Business Marketing • 1 Comment » • Subscribe to this feed
Success Coaching Tips to Banish Seminar Overwhelm
August 19th, 2008 by Kendall
Does this sound like you? You sign up for a seminar or purchase an information product. You’re excited about what you’re about to learn. Your expectations are high and you feel powerful because you’ve just made a positive decision.
And then…
Nothing.
A couple of months go by, the seminar CDs are stacked in your office next to empty printer cartridges, and the workbook from which you so excitedly tore off the shrink-wrap is there too, gathering as much dust as guilt.
What went wrong?
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed


























