Email Campaign Blunders to Avoid

November 9th, 2008 by Kendall

You’ve spent weeks pouring your heart and soul into creating your new information product, new program or new coaching group. You’re excited to get it out to the world and all that’s left to do is send out your email announcement.

But if you send the typical, “Announcing my new…whatever” email you’ll likely be disappointed with the results.

The reason my email campaigns get such great response (typically resulting in sales that add up to tens of thousands of dollars) is because I’ve learned that the only way to get someone’s attention is to be compelling, emotional, authentic and personal.

Email isn’t just bits and bytes. It’s a relationship that is being created, cultivated and deepened with every message. Once you learn how to make your email campaign messages personal and fun to read you’ll find more people want to open your emails, resulting in more sales and more connection with you.

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Posted by Kendall at November 9th, 2008 | Permalink | Trackback