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Business planning from the ground up
January 23rd, 2008 by Kendall
Seems everywhere I turn someone new is talking about authenticity and soul in business. Just this past weekend I had the opportunity to hear Jim and Judith of BridgingHeartandMarketing.com describe how they believe there is a ground swell movement happening, (a revolution of the soul is how I like to think of it) of spirit-minded business owners who are standing up and claiming their right to connect, do good AND do well.
I had the opportunity to speak for a few minutes after they did (photos and notes about the event we were at next week) and said I was “damn proud” to be part of leading that movement!
But when is it authentic and when is it just hype?
Not long ago I received an email from a hard-boiled Internet marketer. Now, this is a guy who showers, sleeps, dreams and eats Internet marketing morning, noon and night. It’s all about numbers and it’s all about selling.
I was just about to click the “unsubscribe” link on his newsletter when I noticed the first paragraph talking about, yep, having soul.
Was it hype? No. But try as hard as he could, the poor fellow could barely put together two coherent thoughts on the subject. I applauded his effort, and still unsubscribed.
Why? Because to talk about soul and business you gotta walk your talk, even when the road you’re walking is full of rocks and being honest and authentic makes you feel like a fish out of water. Whether the discomfort is because you’re being confronted with situations that demand a step up in how authentic you dare to be, or the discomfort is because you’re finally coming out of the “soul” closet with your clients (like several of my Platinum and Brand Authenticity clients are!) you know there is no turning back, don’t you?
Which means, for you, it’s real, not hype.
It’s real for me too, which means that I am more committed than ever to help turn more and more solo-preneurs into “money and soul” successes. That’s my Soul’s Divine Mission fully in action…what’s yours?!
Posted in Horses and Leadership, Soul of Business • • Subscribe to this feed
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