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Marketing With The Power Of One
February 2nd, 2010 by Kendall
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Could one phone call change your life? What about one article submitted to the right publication, or meeting one person at an event? What if you were to get one new client this week, would that be awesome?
The answer is, “yes.”
In business, women are often so focused on growing, growing, growing it’s easy for them to miss out on putting into place the simple, elegant power of one.
For example, it’s easier to line up one list-building partner who can stream many thousands of potential new subscribers to your site than it is to try the same thing with five different collaborations.
So what stops women from reaching out to the power partner and instead, play small? Fear…doubt…feelings of “I’m not ready/good enough/big enough yet.”
I promise you that if you put the power of one into place in your business, you’ll not only connect with the right people, at the right time, you’ll also experience a deep sense of wholeness and connection within you.
Here are three simple tips for using the power of one to help you rev up your marketing, increase your leads and, as a bonus, connect you to your source of power.
Tip #1 The Power Of Taking ONE Marketing Action Per Day (and no, spending hours on Facebook or Twitter doesn’t count)
I recommend including in your morning ritual making one marketing contact per day. Posting comments on Twitter doesn’t exactly count but calling a potential JV partner, asking to speak at a local event or inquiring about publishing your article as a guest in a popular ezine will yield you the rewards you want: more exposure, greater name recognition and doors of opportunity opening for you. Stay committed to this for 90-days and you’ll see the pay back…I promise!
Do this DAILY
Tip #2 The Power Of Reaching Higher With ONE New Marketing Contact
Playing within your comfort zone will only keep you where you are right now. I’m figuring you want to grow your list, your opportunities and your bank account so now is the time to identify the people who you can help and who can help you.
Think you’re “not ready yet?” Think again girl friend! Who are the people at the next level of success you want to achieve? Reach out to them by writing a gratitude note or post on their blog. Identify what you can do to be of service to them, then offer it, no apologies.
For example: a couple of years ago I called the publisher of a major industry magazine, introduced myself, told him why I loved his publication (all true!) and offered a couple of article ideas for him. He then asked me to write an article (which I did) then later, invited me to participate as a co-author of a book published by Entrepreneur Press. That would never have happened if I had held back.
Do this WEEKLY
Tip #3 The Power Of Feeling ONE With The Divine Feminine (this applies to you too, guys!)
Divine Feminine energy is your source of creativity, inspiration, wisdom and love. Without regularly connecting with this energy you’ll find yourself tired, depleted and serving everyone else’s needs except your own.
Remember that you can only be of service to the extent that you are fulfilled and feeling whole within yourself. Trying to give when you’re running on empty is guaranteed to backfire on you in the form of bad decisions, sacrificed boundaries or drama entering into your life.
Which is why I recommend taking a monthly “Day with the Divine.” Go somewhere beautiful, with no agenda. Eat something amazing. Allow yourself to slow down and notice the little treasures that are all around you…a child laughing…the beauty of nature…an act of kindness on the part of a stranger…by reconnecting with Grace you’ll refuel your spirit so you can give from a full cup rather than an empty saucer.
Do this MONTHLY
The Power Of One Will Revitalize Your Marketing In This Way…
Successful women entrepreneurs often seem magically tapped into a source of energy, inspiration and opportunities. So what’s their secret? Taking clear, consistent action even on the days when they don’t feel like it, even on a bad hair day and yes, even on a day when they might momentarily think, “they’re not ready yet.”
Remember this my dear friend: the power of one can change your life…so what are you waiting for? Time to get into that ONE action, right now!
Posted in Small Business Marketing • • Subscribe to this feed
Tags: internet marketing, marketing, marketing coach, marketing plans, marketing strategies, women entrepreneurs
THIS is exactly what I needed. Thank you Kendall.
Comment by Kelly Jo — February 2, 2010 @ 10:05 pm
Kendall, I really appreciated the specific daily, weekly and monthly tips, especially the day with the divine, which ofcourse every day is. Consciously scheduling that time and going to that place to just ‘be’, is truly the perfect way to experience renewal, inspiration and awe…along with that decisive action! Thank you for the reminder!
Comment by High Priestess Harriet — February 2, 2010 @ 10:27 pm
Dear Kendall, this is a WONDERFUL article and EXACTLY the information I needed to read in this moment. I am not sure why we forget about the power of one. You have blessed me today with this article. Much gratitude to you.
Comment by Misti Hall — February 3, 2010 @ 1:30 am
Dear Kendall, Thank you for these great steps that we all “should” take but sometimes forget. You have inspired me to re-create my marketing plan today & include some no-nonsence “must do’s” on the list. Thank you again!
Comment by Adele Howell-Pryce — February 3, 2010 @ 1:58 am
Ya… Well I’m a guy,
Believe me, you would be better to ask me what I haven’t done in my life,including fumbling around on the internet searching for my connection to business for four years !
THEN…
I heard Kendall on a webinar in December 2009 and what I heard struck me like nothing before !
I cannot explain how or why Kendall and her words “hit the hammer on the nail” but SHE DOES, and in a way I have never sensed.
I committed to the February CMMS 2010 training with my gut and very little info on the program !
I am looking forward to a whole new changed life from this one decision !
RICK
Comment by Rick Noel Cottrell — February 3, 2010 @ 2:25 am
Thanks Kendall,
I often do get bogged down in the tiny details that not many people will notice, and especially on social networking and hiding behind my computer (hello facebook).
This week however, I’ve been really inspired by your advice. I reached out to 5 women who I want to interview, set up 2 already, and how I’m working on getting some articles out there.
It’s really inspiring to think that just *one* thing can make the difference, I’m committed now to finding out what that one thing is each day.
xxDenise Duffield-Thomas
Comment by Denise @ Raw Brides — February 3, 2010 @ 5:12 am
Great suggestions and this great quote… from YOU!
“Remember that you can only be of service to the extent that you are fulfilled and feeling whole within yourself. Trying to give when you’re running on empty is guaranteed to backfire on you in the form of bad decisions, sacrificed boundaries or drama entering into your life.”
Comment by Christina — February 3, 2010 @ 5:53 am
Dear Kendall — thank you for this lovely advice. I especially appreciate the strategy of doing ONE powerful, spirit-guided action, rather than a whole bunch of busy-work. My inner critic has been less vocal lately, and — believe me — taking joyful action is a whole lot more fun than working like a slave.
I am a huge believer in the “power of one!” Here’s what I say about it on the Mission page of my site: You are part of a network; actually, a network of networks. You live, work, shop, play, transport, learn, interact, and rest within these networks. Every action you take is connected to many other people, businesses, energies, living things. You have a LOT of power!
Blessings!
Julie
Comment by Julie Gabrielli — February 3, 2010 @ 8:01 am
YES!
Comment by Laura Dessauer — February 3, 2010 @ 8:48 am
Very powerful article, Kendall, and just what I needed to hear today. Thank you for speaking from your heart and connecting with mine.
Comment by Amy E. Willard — February 3, 2010 @ 9:29 am
Thanks, Kendall, for such wise, finger-on-the-pulse words of motivation! Your point about “not feeling ready” resonates…and you have given me the boost I needed to take my next big step…Ready, or not, here I come!
blessings to you,
Connie
Comment by Connie Peebles Barrow — February 3, 2010 @ 11:34 am
Awesome article Kendall! I’m putting this one on my bulletin board!
Comment by Lori Radun — February 3, 2010 @ 7:54 pm
What a wonderful article! Kendall, you always come up with brilliant ideas to help us step up! Thanks
Comment by Lalitha Brahma — February 4, 2010 @ 8:22 pm
Fabulous article, I appreciate the inspiration & support. Namaste!!
Comment by Kim Taylor — February 10, 2010 @ 3:22 pm