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Oh No! Are They Ignoring Your Emails?
February 16th, 2010 by Kendall
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Heart centered entrepreneurs like us often feel in conflict about selling via email.
From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales.
Hear me out on this: email is STILL the best way to add leverage to your business. But, to get the business boosting response you desire requires that you:
- Send more emails than you probably feel comfortable with
- Brush up on your persuasive writing skills
- Learn how NOT to take your results personally
Is it worth it? Absolutely! It’s super exciting to see, with just a few emails, hundreds of people register for your preview call or dozens sign up for your program.
To help you create these kind of exciting results in your business, here are four tips taken directly from my personal vault of “what works” secrets.
Secret #1 Frequency Out Pulls Proficiency, So Press “Send” More Often (BUT, Always Include This…)
Instead of trying to sell something in your email, give people a reason to buy. How? Start by including WHY you’re offering this particular product or program. Let your emotion show.
For example: If you’re a wellness coach, instead of trying to sell how you’re peeps are going to feel better, give your readers a specific reason to buy, such as how they’ll fit into their skinny jeans for the first time in years.
Secret #2 Write A Can’t-Resist Subject Line
Your email won’t sell if it isn’t read. To help get people excited about seeing you in their inbox I recommend using their name in the subject line.
Another one of my favorite subject line secrets is to ask a question. It instantly captures the attention and interest of your peeps.
Secret #3 Remember, It’s Still All About Relationship
I make it a habit to start each promo email with a personal note letting my readers know what I’m doing at the time of writing the email. No need to go overboard with personal details but people DO appreciate knowing WHO you are, what you’re like, what your hobbies are and a bit about your lifestyle and values.
Secret #4 It Step Up The Pace For Faster Results
Launching just a few things each year doesn’t give you enough momentum to really become a pro at writing emails that sell.
I recommend launching something new every few weeks. Even better, don’t let more than a week or two go by between the end of one campaign and the start of your next one.
Write a free tip sheet, record a 20 minute tips audio, host an information rich call…whatever you do, keep yourself in action so you keep learning and improving your results.
Trade Taking Your Results Personally To Taking Them Simply As Information
Women are too quick to assume “Nobody wants what I have” or “I’m not good enough” simply because their emails didn’t get the response they hoped for.
Ladies, please! Marketing via email is simple. It’s also a skill that anyone can learn. So, ease up on yourself. Look for where you can improve and your next campaign is likely to surprise you with even better results!
Posted in Small Business Marketing • • Subscribe to this feed
Tags: email marketing, entrepreneurs, internet marketing, marketing strategies
Thanks for the great tips, Kendall! With regard to frequency, how much is too much email to our lists? How can we be mindful of our subscribers not getting overwhelmed with too much email and information?
Comment by Trissa Tismal — February 16, 2010 @ 9:55 pm
I sometimes feel that some of my favorites send too much email. Not you Kendall, but some others… I think your frequency of emails is just right. Not too many, not too few. Just gets the job done.
Comment by Lee — February 16, 2010 @ 10:26 pm
Thanks for that Kendall - as South Africa is quite new to email marketing in the form of quality newsletters, teleseminars etc., I sometimes feel that I am too “in their face” but I realise now that I just need a more cohesive planned campaign - thank’s for that insight.
Comment by Adele Howell-Pryce — February 17, 2010 @ 12:56 am
What a great reminder that those who are signed up for our emails want to learn more. We are not being of service if we do not share opportunities with those who want to grow further!
Thanks for the powerful learning at the CMMS training!
Laura
Comment by Laura Dessauer — February 17, 2010 @ 7:39 am
Kendall - I really like your tip on promos every week with the promos being something small and simple. I work with children helping to create new pathways in their brain to improve learning and grades within as little as 12 weeks. The science behind the programs is complex so I have to make moms aware, educate them all the while trying to help them realize why they should do this for their child. I am going to practice a bit with the promos every week idea and get at least 2 months of promos lined up before I kick off.
Thanks again!
Comment by Colleen Bain — February 17, 2010 @ 9:18 am
Simple, yet oh so effective. Thanks Kendal! I’ve always been afraid of “cheesy” marketing, but I’ve learned that good, useful, fun information to my peeps is not cheesy, it’s pleasy! Okay, obviously enough coffee this AM:)
Cheers, Anke:)
Comment by Anke Johnson — February 17, 2010 @ 9:21 am
You basically just nailed me on the head Kendall, I ALWAYS think that people don’t want what I have if I don’t get a response! This was a great blog article - thanks!
Comment by Angela Minelli — February 17, 2010 @ 10:20 am
Hey Kendall,
I really agree that silence isn’t a no. It’s often more a secret cry for more business courting!
Just think of all the times any of us have wandered around a store wanting to buy something, but also wishing the sales staff would come to us and give us more “help” to make a decision.
thx! Giulietta, inspirational rebel
Comment by Giulietta the Muse — February 17, 2010 @ 11:46 am
I whole-heartedly agree with Kendall’s advice about sending more emails than you’re comfortable with doing. This is a great tip to help me keep pressing the SEND button a few times more than I may want to!
Comment by Bonita Richter — February 17, 2010 @ 2:11 pm
My email open rate has been gradually decreasing the past few weeks - timely tips!
Thanks!
Comment by Lisa Nelson — February 17, 2010 @ 6:26 pm
Thanks, I needed that nudge to keep hitting “send”. I definitely feel like I am being too in their face sometimes.
But the not taking it personally is a great one to remember.
Awesome!
Comment by Ana Poirier — February 17, 2010 @ 6:59 pm