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How to Create Your Own Audio Mini-Seminar
August 15th, 2008 by Kendall
Audio is a fun, effective way to connect with your website visitor. My audio mini-seminar series receives rave reviews. And, this internet marketing strategy makes sales for my information products such as audio and workbook programs.
If you’ve been thinking about creating your own audio mini-seminar but weren’t quite sure how to get started, then you’ll love these seven simple steps.
These steps will ensure you’ll have your own audio mini-seminar up, helping you sell your products and services (and information products) in no time!
Step #1: Decide on your audio mini-seminar topic.
Choose one focal point for your audio mini-seminar. I recommend choosing a specific topic that directly relates to the type of service you provide and for which you want to be hired. Make your choice specific, targeted and clear.
Internet Marketing Tip: You don’t need to cover every service in your audio mini-seminar.
Step #2: Decide on the number of steps.
This is not the time to ‘teach’ your listener to be an expert. Keep your audio mini-seminar focused on delivering tiny tidbits of information, organized into a specific number of steps.
Internet Marketing Tip: I recommend five or seven topics, delivered every other day by auto responder.
Step #3: Include a ‘call to action’ in each audio tip.
Getting your listener to take action is a super way to deliver value. End each audio tip with a specific request upon which your listener can take action right away. Better yet, ask them to email you with their results!
Step #4: Record each audio.
Two to four minutes is the recommended length for each audio. I record mine right from my telephone, using my Audio Acrobat account. I love this service! It’s fast, simple and inexpensive to use. And, once you get a feel for it, you’ll find more ways to put it to work as a valuable tool in other internet marketing strategies.
Internet Marketing Tip: Audio Acrobat lets you create different folders within your account. I store my audio mini-seminar recordings in one folder to keep them neatly organized.
Step #5: Post each audio tip on its own page on your website.
The more often you can get your listener to go to your site, the better off you are. Post each audio tip on its own page. Include an extra note, example or checklist on the page. Your listeners will appreciate your thoughtfulness.
Internet Marketing Tip: Include links for the prior audio tips on each new tip page. If someone missed the last audio tip, or wants to hear it again, they can scroll down on the current audio tip’s page and click on the link for past tips.
Step #6: Set up the email auto responder series.
I use my newsletter broadcast system. You can also use the auto responders that should come with your web hosting. If you’re not technical, do NOT let this part trip you up! Ask for help from your webmaster.
Simply write a short, upbeat email message introducing each of your audio tips. Include the link to the tip’s web page that you created in Step #4. I like to include a list of upcoming tip topics to pique the readers’ interest.
Internet Marketing Tip: Add a “PS” to each email with a tantalizing question or statement about which can only be answered by listening to your audio.
Step #7: Add the sign-up form to your website.
Add your opt-in box at the top of your home page and at the bottom. Is that too much? No. It helps attract attention and encourages sign-ups. Get your web designer to create a graphical “doo-dad” (that’s my technical term and my web designer loves it!) to draw attention to your audio mini-seminar.
Internet Marketing Tip: Add a graphical doo-dad for your newsletter too, so your free give-away looks even more tangible. Take a look at my site for an example of what I’m talking about.
It took me one day to get everything set up, tested, and working. Is it worth it? My website converts an average of 15% of the visitors to newsletter/audio mini-seminar subscribers. That is a fantastic percentage. And the sales of my information products have increased. So, yes, it is WELL worth it!
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