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Breakthroughs For Marketing Writer’s Block
June 9th, 2009 by Kendall
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Whether you love to write or not, the written word is still one of the most influential ways to reach your audience, get your message out to the world and give people an opportunity to resonate with you.
Thing is, even the best of writers can get stuck trying to figure out what to write about. Since I write a weekly newsletter, twitter and blog posts, in addition to sales letters, emails and more, I’ve had to learn how to stay in the flow with writing. And, how to stay true to my “voice” while still creating a compelling marketing message.
What I’ve discovered is there’s actually a secret to creating soul-rich writing that naturally springs from Source, and (this is the really cool part) gets the marketing job done.
Allow me to share with you what the secret is so that your writing projects are simple, soulful and productive in helping you grow your business.
Tip #1: Check Your Mood Before You Write
Writing is a form of energy, so if you’re cranky, stressed or distracted chances are good those feelings will make your writing project tougher to complete. I love to play beautiful music while I write. Music is so uplifting and helps your brain click into that place of possibility and magic that all great writing comes from.
I know this sounds a little wooo-wooo but I believe that on an energetic level, the mood. Which is an even better reason to stay positive and in the spirit of gratitude when writing your articles and other marketing communications.
Tip #2: There Is No Perfect Time To Write So Don’t Wait
Waiting until you’re in the mood to write means you’ll likely wait forever. Writing is like strengthening a muscle. The more you do it, the easier it gets. So when you have a writing assignment due (like your newsletter for example) schedule it into your calendar for the same day and time each week. You’ll quickly “train” yourself to think creatively during that time block, so you’ll never get writer’s block.
Tip #3: Connect To The Soul Of Your Reader
Before you start to write, take a moment to connect to the spirit of your reader. In my imagination, I picture and feel a golden light from my heart to theirs. Then I ask, “What are her struggles, questions or needs on this topic?” and instantly, I what my reader needs help with. Then, I just focus my article on information that will help my reader solve that problem. Simple, fast and easy.
Tip #4: Let Your Personality Shine Through
When I first switched from writing purely about marketing and began to include soul and spirit into my articles, I was scared. “Would people think I’m weird?” I wondered.
But I knew that if I held back, I wouldn’t be giving my best to you, my reader. So I boldly began to combine spirit with marketing and my business has taken off into the 7-figure mark.
Stay Connected To The Spirit Of Your Message And You’ll Never Struggle With Writer’s Block Again
It doesn’t matter if you’re offering a coaching program, workshop or teleseminar. If you stay focused on the energy of your writing, you’re writing will flow from spirit and contain a crisp, clear marketing message that people want to hear more of.
Posted in Small Business Marketing • • Subscribe to this feed
Tags: marketing plans, marketing strategies, writing
This is great. Writing is peaks and valleys for me. Your tips will help me get ahead. I am glad that you added spirit to your newsletters. It is what convinced me that you are the coach for me!
Comment by Carmen Sweeney-Rios — June 9, 2009 @ 7:30 pm
Kendall, as always, we can feel the your writing coming from your heart. Thanks for your inspiration
Comment by Lalitha Brahma — June 9, 2009 @ 8:45 pm
Thank you for these tips, Kendall! And for your comments in Tip 4. I made a leap this year in my own writing similar to what you speak of (though not in the realm of marketing :-)!). Being honest with what we truly connect with speaks to our readers, and invites them to “take the risk” too. Thank you for revealing your connection with Source in your practice as coach and creator of your biz! Very helpful to me to see this working so strongly in your life.
Beauty and Blessings,
Jane
Comment by Jane Valencia — June 9, 2009 @ 9:54 pm
I love your take on things. I, too, am glad you added spirit to your newsletters. My coach added spirit to her website and at first, I was surprised to see it in such a conservative business type of site yet very happy that more people are incorporating their true selves and beliefs publicly into their work. It makes working with individuals who are spirit-based just so much easier for me.
Comment by Teresa Goertz — June 9, 2009 @ 10:20 pm
Thanks for sharing your writing insights, Kendall. Very helpful, as usual.
Love and Health,
Dr. Ritamarie
http://www.FreshnFunLiving.com
Comment by Dr. Ritamarie Loscalzo — June 10, 2009 @ 12:48 am
Timely article as was just posting yesterday on how tough it can be to keep up daily blog posts for example. I especially like your point about connecting to your clients’ needs and the problems they are experiencing as a means of providing valuable info to solve them. This is also a good way to find a relevant theme for a series of blog posts, which has the added bonus of engaging readers!
Comment by nudgeme — June 10, 2009 @ 1:07 am
Thanks for the article Kendall! Both for good tips that I will use now that I am stepping in to the blogging scene. But also for your mentioning of connecting to spirit. I sometimes worry I might come across as too spiritual for some, and to the business world especially. And because of that I also make slower progress than I wish for. At the same time I know that the ones supposed to connect to me will be there and be just the right ones. So thank you for reminding me to staying true to me and letting what I have to bring be there of service. Come what may. All is well.
Comment by Lisa Clausén — June 10, 2009 @ 3:14 am
Love the tips to stay in the spirit of gratitude & putting yourself in the golden light of connection.
Awesome information …
Giulietta
Comment by Giulietta — June 10, 2009 @ 6:56 am
Great tips. I especially like the tips about writing without waiting till you’re inspired or in the mood. Professional writers (including copywriters) can’t afford that luxury and we all have tricks to write when we’d rather be doing anything else.
And you are SO right about personality! If you think about everyone who’s known, they’ve added an extra spin that makes them memorable.
Comment by Cathy Goodwin — June 10, 2009 @ 8:48 am
Great ideas Kendall.
Would also like to add a tip for my Christian friends. To avoid writers block, just pray first and ask God to use your hands to write about what your readers need. Then start writing. You will be amazed how smoothly and quickly your writing flows. This always works for me and each time I get lots of responses to my article, amazed that I wrote exactly what they needed to read! Just remember to give credit where credit is due!
Comment by Leelo Bush PhD — June 10, 2009 @ 9:11 am
Thanks Kendall, very timely as I had just been wrestling with an article. Love the tip about connecting with your reader!
Comment by Yvonne McIntosh — June 11, 2009 @ 7:17 pm
Thanks Kendall for these tips! I need to write more for my blog, and sometimes I am not in the mood to write my newsletter. From now on, I will light a candle, put on my worship music, and get in the flow of writing to my market.
Comment by Lori Radun — June 14, 2009 @ 9:33 am