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4 Marketing Basics To Get You To 6-Figures And Beyond
April 20th, 2009 by Kendall
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If someone had looked in a crystal ball back when I first started my business, and predicted that I would create a 7-figure coaching business, I think I would have snorted, and said, “Excuse me, but WHAT are you smoking?!”
Truth is, when I first started my business I just wanted to make as much money as I had when I was at my j-o-b. Believe me, that number wasn’t even CLOSE to 6-figures, much less 7.
But something shifted when I saw that 6-figures was possible. I became intrigued to figure out what it would take to reach that magical milestone.
The biggest “A-ha!” came when I started including Divine Guidance (read, intuition) in EVERY marketing or business decision.
Now, remember that intuition is not fear or self-doubt. Those emotions are just trying to side track you from stepping into your place of power. You can tell if it’s fear or self-doubt because you’ll find yourself saying things like, “It’s not the right time” or “I don’t think I’m ready yet.”
Sorry gals, that’s fear speaking. How do I know? Because fear gives you reasons NOT to do something, while Divine Guidance places opportunities at your feet.
Okay…so, what does Divine Guidance have to do with reaching 6-figures and beyond, all with grace, ease and simplicity?
Plenty!
After coaching thousands of women business owners I’ve discovered that there are four key areas where you may be letting fear make your decisions, instead of tapping into the grace and ease of Divine Guidance.
If you’re serious about creating a 6-figure business (or beyond) then here’s a simple checklist you can use to make sure you’re connecting with the full power of Divine Guidance, instead of playing small due to fear or self-doubt.
I recommend printing these tips out and taping them to your wall or bulletin board as a daily reminder to integrate Divine Guidance into your marketing. This, more than anything else, will help you leap into 6-figures (or beyond) in a way that is powerfully authentic for YOU!
Tip #1 Choose Your Tribe Of Ideal Clients
Getting crystal clear on WHO your ideal client is will help make your marketing fast, easy and powerful to implement. Understand that a “refuse to choose” attitude is simply fear holding you back.
Don’t make choosing your niche a big deal, okay? Simply look at WHO are the people most like you, who want to know HOW to do something that you find simple and easy. Ask Divine Guidance to make this clear for you. Just be sure not to discount or ignore the answer that your intuition gives you!
Hint: if your current ideal client hasn’t been responding well to your marketing then chances are good you’ve been playing small. Now is the time to specialize. Don’t ignore how important this is because specialists make a big impact for others, AND make big money!
Tip #2 Stop Trying To Grow Your List By Dribs And Drabs And Instead Grow Your List By The Hundreds, Even By The Thousands
If you’re serious about creating a 6-figure business, you’ll need to step up and make yourself known to others who can direct hundreds, if not thousands, of people to you.
Ask your intuition, “What do I need to do to create a powerful, confident presence with the people who market to my ideal clients?” For example, the action my intuition guided me to take was to ask famous people in my industry for testimonials for my info products. I got nearly all of the ones I asked for, which led to JV opportunities. In one month alone I grew my list by over 25%!
Tip #3 Offer A System, Not Just A Service
If you haven’t yet offered a system then you’re going to be shocked at how much easier it is to sign up new clients! People love systems because they offer them a feeling of security and reassurance that you know what you’re doing and it will work for them.
The power of offering a system will give you immediate attention and credibility. So, whether you create your own or find it’s faster and easier for you to get training and use someone else’s, just do it.
Tip #4 Stop Being Afraid Of “How You’ll Handle More Business” And Start Seeing Opportunities To Expand Your Impact
Feeling fearful about how you would handle more business simply means you have the DESIRE to have more business but don’t yet have the specific know-how or strategies to make your business expandable. No worries. All you need to do is find a mentor who’s walked the path you want to be on. Your mentor will help give you answers, resources and tools to make your business simple, easy and fun to run while it grows.
The Trick Is, Not To Let FEAR Of Growth Keep You From Taking Action To Expand Your Business…And Expand Yourself As Well
If you look at every obstacle as an opportunity to request help from Divine Guidance, you’ll quickly find yourself, as I did, moving easily into 6-figures, then just as quickly, expanding effortlessly into even greater amounts of money, marketing and soul!
Posted in Small Business Marketing • • Subscribe to this feed
Tags: Divine Guidance
Great article Kendall! Thanks. Learning more is intoxicating. Curious to see whether we connect for a 15 min call for MMS…
Comment by Lisa Clausén — April 20, 2009 @ 11:38 pm
The only big mistakes I’ve ever made personally or professionally came from ignoring my intuitive guidance. My business is based on teaching women to hear their own-
In these times, the pendulum is swinging back towards intuitive knowing and reconnection after a long love affair with science and such. Women are so poised for this and will really thrive if they begin to listen and trust what their intuition whispers to them.
thanks Kendall-
xox
Lisa
Comment by Lisa Claudia Briggs, LICSW — April 21, 2009 @ 5:34 am
Thanks, Kendall. I target moms who want to start a home-based service business, but I have been struggling with trying to narrow my niche down even more. Reading your article made me realize that I already knew what narrower niche I wanted to target, I just needed the little push to follow my “intuition”. Thanks for the push.
Comment by Kimberly Reddington — April 21, 2009 @ 7:40 am
Kendall,
Thanks so much for this article. Tips 2-4 totally speak to me and where I am right now. Paralyzed by fear but sitting with the vision in my head of what I want my biz to be. Perfect timing for me to read this. Thanks!
Comment by Jennifer — April 21, 2009 @ 8:08 am
Fabulous tips and comments. I love the comment about how you include Divine Guidance in every business decision. My business is all about Grace, and it’s time to actively, consciously include her in every decision I make–in the realm of biz and marketing as well as in my healing artistry practice. Just considering this concept is filling me with a sense of illumination, beauty, and strength — and with an understanding that connecting with her in all realms will strengthen and vitalize the connection with her in my practice even more. Exciting and wow :-).
Gracias,
Jane
Comment by Jane Valencia — April 21, 2009 @ 8:24 am
Another great post Kendall! #4 really spoke to me. I just came up with a new book title: Do what you fear and the money will follow.
Giulietta
Fight the Fear Filly
p.s. Richard’s horse is gorgeous. Love Arabians!
Comment by Giulietta Nardone — April 21, 2009 @ 9:50 am
Your writings are always filled with the most profound, yet amazingly simple, truths. In reading this article, I am reminded of a quote from Wayne Dyer which goes something like this: “If prayer is you talking to God, then intuition [the true 'knowing] is God talking to you!” Since God does not come from a position of fear, or hesitancy, or doubt, those emotions can not ever get you to the places you want or need to be. This article is excellent, and I truly benefit everytime I spend time with your works!
Comment by Bill Blair — April 21, 2009 @ 10:15 am
OMG - Tip #4 was THE biggest revelation I’ve had this year!
When I read it, I literally stood up from my chair.
Those few sentences just put to rest so much anxiety I’ve been experiencing over that continuous back forth pull between having a strong desire to personally and professionally expand but sabotaging my own efforts due to being afraid I can’t handle it.
In fact, just before reading this, I was spending time doing inner work using the methods of Byron Katie to try to resolve this very issue!… And then I opened this up and read these few lines and it was like “Eureka!”… Oooo I have chills… It’s so funny… like I sat here asking how can I do this?… and the answer was instantly emailed to me! Wow!
Thank you for sharing this!
I learn so much from you.
Comment by Shayna — April 21, 2009 @ 10:31 am
I love the comment about not making your niche a big deal. You stretch my brain and soul to greater heights. Thanks!
It’s interesting that you didn’t mention ‘and can pay you what you are worth.’ What if they are like you, want to know HOW but don’t want to pay what you think you are worth?
Keep singing your song!
Brenton
Comment by Brenton — April 21, 2009 @ 11:36 am
Kendall,
I love tip #4 about not being afraid of handling more business. I just did a survey of my list about challenges and obstacles to fulfilling their soul’s calling, and this fear came up a number of times.
It’s a shame not to grow and experience the richness because of an often false belief that we somehow can’t handle it!
Comment by Isabel Parlett — April 22, 2009 @ 9:50 am