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Small Business marketing
5 Ways To Get You And Your Sales Out Of A Slump…Fast!
August 29th, 2008 by Kendall
I was visiting with a friend of mine recently and when I asked her how business was, she replied, “Slow!” Her clients were either out of town, hadn’t rescheduled for missed appointments or had simply drifted away.
Businesses are no different than the people who run them. They have moods, cycles and rhythms that, if properly recognized and honored, can help you maintain momentum even when you may not be bursting at the seams with new business.
Undoubtedly, any business can slip into a slow period. BUT…the trick is to know WHAT to do to get your business back on track as quickly as possible and better yet, HOW to avoid slipping into a slow spot in it in the first place.
Here are 5 tips I personally use to coach my clients out of slow and into “go!”
Tip #1 Reach Out And Touch Someone
I know, when a sales slump hits your energy seems to drain away as well. Before you know it you hardly have the energy to open your email much less market.
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Ending Entrepreneurial Overwhelm Once And For All!
August 27th, 2008 by Kendall
Do you find yourself falling into the trap of focusing on what seems important, only to feel like you’re missing out on creating the wealth, grace and ease you truly want from your business?
Overwhelm doesn’t just cheat you out of new opportunities to make more mo-ney, it also robs your soul of the time, energy and confidence you need to pursue the unique divine purpose you are meant to express through your business.
Happily, the solution to this very common business problem is pretty simple. And, the good news is, it doesn’t involve any complicated time management systems.
So let’s look at 4 simple tips that I personally use that will help you put the soul back into your day and more dollars into your bank account:
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5 Overlooked Reasons Why You Must Charge More!
August 23rd, 2008 by Kendall
There is a ritual to raising your fees.
First, you tell yourself you can’t do it. Then you begin to fantasize about what you would do with the extra mon-ney. Finally, you gulp, make your decision and take the plunge.
What can help move you through these phases faster and easier is understanding that there are hidden, guiding principles to raising your fees. Once you know what they are you can move forward powerfully and confidently.
So let’s look at five fee-setting principles to help you raise your fees where they SHOULD be (these are even MORE important to learn if you’re at all worried about the economy):
Principle #1 Clients Think You’re “Hot” When You Charge More
Your clients will be singing that disco song “Hot Stuff” about YOU when you charge more. Why? It’s human nature to value what costs more so why not let that be you?
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Are You Specialized Enough?
August 21st, 2008 by Kendall
I thought I was specialized until I met equine eye specialist, Dr. Rueben.
Wait until you hear how Dr. Rueben is using the phenomenon of niche marketing and specialization, and how you can model his technique to strengthen your small business marketing and increase your clientele.
Now, most veterinarians are pretty scruffy around the edges. After all, they spend most of their time driving around the county in old, dirt-splattered SUVs and tromping around dusty barns and muddy fields to visit one patient at a time. Oh, and did this horse woman mention that their patients are large, frightened animals that are not feeling well? These sick animals are not too happy to see the vet since all he seems to do is poke and prod them. (And they don’t always associate their healing with his visits.)
Not Dr. Rueben.
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Success Coaching Tips to Banish Seminar Overwhelm
August 19th, 2008 by Kendall
Does this sound like you? You sign up for a seminar or purchase an information product. You’re excited about what you’re about to learn. Your expectations are high and you feel powerful because you’ve just made a positive decision.
And then…
Nothing.
A couple of months go by, the seminar CDs are stacked in your office next to empty printer cartridges, and the workbook from which you so excitedly tore off the shrink-wrap is there too, gathering as much dust as guilt.
What went wrong?
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Is your Opt-In Box up to Snuff?
August 17th, 2008 by Kendall
Women entrepreneurs: Your opt-in box is NOT optional! It is the only thing that creates a link, a bond, a connection between you and your busy, barely-paying-attention website visitor. Think of your opt-in box as the glue that gets your new-found relationship to start sticking.
Because once you have your visitors’ names and email addresses, you have the means to begin creating close-knit relationships. Relationships where you deliver boatloads of inspiration and information in exchange for your visitors’ buying your products and services.
Okay, now that you know your opt-in box is an internet marketing must-have, let me share with you five powerful internet marketing tips to make sure your opt-in box is doing the heavy lifting it’s supposed to do. That’s the whole POINT of the Internet: get the computer to do the hard work so the woman business owner can focus on creating soul and success in her business!
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