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Small Business Marketing
How to stop spinning and turn one idea into multiple streams of income
August 31st, 2010 by Kendall
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Years ago one of my advisors admonished me for having “too many ideas,” telling me I needed to curb my creativity. Crushed, I tried to do as she instructed but with little success. No wonder, because while she meant well, what she recommended was far too linear and inauthentic for me. Frustrated and practically in tears, it finally dawned on me the problem wasn’t too much creativity, but not enough proper channeling and directing of my creativity into profitable income streams.
Once I realized what the problem was, I quickly designed a solution: turn one idea into multiple levels of service, each offering greater access or faster results as a client invests more with me.
This solution is brilliant in its elegance and simplicity. And if you’re the creative type (like I am) it’s easy to implement because of your natural ability to see many possibilities. The trick is to know how to harness your creativity so it’s working FOR you, instead of against you.
Now I know that my “money is IN my creativity” and instead of trying to limit my creative expression, I simply channel it into lucrative revenue streams.
So, how do I do it? Here are 3 easy tips on how you can turn one idea into multiple streams of income. Remember that this simple shift in your business model will make a HUGE shift in your income.
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Is Your Program Experiencing ‘Failure To Launch’ Syndrome?
July 27th, 2010 by Kendall
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Few things in business are as exciting as seeing a need, putting together a program or product to meet that need, expecting it to quickly fill, only to watch as it fizzles with few, if any, signups.
It’s downright embarrassing, not to mention disappointing.
While it’s easy to blame someone or something (please, don’t even mention that it’s “because of the e______”. Trust me, that isn’t the reason) the truth is, a fizzled launch is easily prevented if you wisely follow certain steps.
Which is why, if you’re planning on offering a new program or product you MUST read these 3 tips. They’ll save you from experiencing a boatload of embarrassment and disappointment and will help you make your next launch a success.
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Oh No! Are They Ignoring Your Emails?
June 15th, 2010 by Kendall
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Heart centered entrepreneurs like us often feel in conflict about selling via email.
From a business perspective, nothing could be easier than email marketing. Simply gather a few names and email addresses, pop out a few emails and, voila! You’re making sales.
Hear me out on this: email is STILL the best way to add leverage to your business. But, to get the business boosting response you desire requires that you:
- Send more emails than you probably feel comfortable with
- Brush up on your persuasive writing skills
- Learn how NOT to take your results personally
Is it worth it? Absolutely! It’s super exciting to see, with just a few emails, hundreds of people register for your preview call or dozens sign up for your program.
To help you create these kind of exciting results in your business, here are four tips taken directly from my personal vault of “what works” secrets.
Posted in Small Business Marketing • 13 Comments » • Subscribe to this feed
Are You Missing These Teleseminar Promotion Secrets?
May 4th, 2010 by Kendall
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Women think that building a “big” small business has to be complicated. Not so. You can easily build a successful service-based business using just the telephone and a few simple web pages.
Done right, teleseminars can:
- boost your credibility
- build your list
- generate new clients
- bring in c’ash
- open the door to new opportunities
- help you quickly & easily create info products
- be a lot of fun!
But what if no one attends? What if no one says “Yes” to your offer? How embarrassing is THAT, right?!
If you know what to do when promoting your teleseminars there’s never any need to feel embarrassed. Here’s are my private tips for CONSISTENTLY getting 2,000 people (and often more) on my teleseminars.
Posted in Small Business Marketing • 8 Comments » • Subscribe to this feed
