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How To Get Your Next 3 Clients
October 27th, 2009 by Kendall
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Whether you’re a burgeoning empire builder or simply want to have a successful home-based business, having a steady stream of ideal clients flowing in is essential to your success.
Problem is, many entrepreneurs make the process of getting new clients into a bigger deal than it needs to be. It’s actually really simple, once you know which basics to put into place.
Thing to keep in mind is this: people are happy to invest in you and your services IF you are clear and confident about how you can help them. That means getting focused on your niche, making sure you can clearly talk about the results you deliver and making certain you have a step-by-step program you take clients through.
These are the same business essentials you must do over and over. Like shampoo, you know? “Rinse and repeat.” It doesn’t matter whether you’re brand new, have been in business for a year or are preparing to launch the next income stream of your growing empire, these essentials never change.
To help you get your next three clients, fast, here are three simple tips taken from the same system I used to leap from frustrating 5-figures to what is now a multi-million dollar coaching business in just a few short years. Truth is, I STILL use this same system, so you know it works!
Tip #1 How Clear Is Your Niche?
Undoubtedly, this is THE single biggest reason most entrepreneurs stay stuck in low 5-fgures. Ladies, let’s get clear about something right here and now: your niche is NOT “women who want more clarity” or “everyone who wants to live their authentic truth.”
Think of your niche this way: It’s the intersection of:
- What you love to do, with…
- What people are having a problem solving or accomplishing, with…
- What people are willing to invest in to fix or improve
Your niche must clearly name WHO you work with, WHAT the problem is that they’re experiencing and WHAT solution it is that they’re seeking. Chunk down until you get to a very practical description of their situation. Remember, your description of your niche needs to be so crystal clear that when anyone hears it, they’ll know exactly who to refer to you.
Tip #2 Are The Results You Deliver Tangible, Specific And Measurable?
This may be a new way of thinking about your service, but the more you focus on the practical, tangible results clients get from working with you, the more clients you’ll have to work with.
Even if you offer a “softer” service such as energy healing or intuitive counseling you can still focus on the tangible results that show up for your clients. All it takes is a commitment on your part to look at the impact your service has on every aspect of your clients’ lives. One of the exercises I take my coaching clients through is discovering how their service impacts their clients’ finances, health and well being, relationships and their future opportunities. I love seeing the look of confidence on my clients’ faces when they realize just how far reaching their work truly is.
Tip #3 What Is Your Signature System?
People love to invest in step-by-step systems, which is why I innovated a process that helps you quickly uncover your Signature System, often in just a few minutes.
Keep in mind that with chaos, disorder and overwhelm rampant in our culture, people crave and are attracted to systems that make it easy for them to get their needs met and their problems solved. I recommend taking a good look at how you work with clients and transform what you do into a compelling, simple system. You’ll be surprised at how easily this helps your potential clients understand how you can help them.
Here’s How To Put It All Together…
You’re only three or four conversations away from your next three clients. All you need to do is put together your clear, specific niche description with a few of the results you help clients achieve and finish up by saying how you have a simple x-step system that helps your clients achieve those results.
So, what are you waiting for? Give this simple system a try and send me an email letting me know how well it worked for you. You have nothing to lose and new clients to gain!
Posted in Business Development • • Subscribe to this feed
Tags: business model, entrepreneurs, marketing strategies, women entrepreneurs
Hi Kendall, I think you are making the right decision on stepping away from the other pack of marketers. It just didn’t feel right for your authenticity. You are completely awesome on your own (yes, I know we could all use a little help!) Best of luck and I look forward to more golden nuggets of information from you : )
Comment by Melody — October 28, 2009 @ 12:22 am
Kendall - this is well written and clear cut. I have struggled for some time to define a niche and would love to hear your thoughts. Does a niche have to be as specific as “women entrepreneurs” or “golfers,” or can you be more symptom focused, as in “people with back pain?”
I’d love to see an article about this in a future issue of your newsletter.
Thank you,
Sukie
Comment by Sukie — October 28, 2009 @ 1:19 am
Kendall,what an inspiring information to start my day.Short but very informative and loaded.
Comment by Confidence — October 28, 2009 @ 3:45 am
Hey Kendall,
More great info! Love the exercise you talk about in Tip #2. You’re not kidding about how powerful it is. I used it on a client after you used it on me in Tuscon and I watched her have the same big shift - over the phone! Looking forward to spending more time with you again in February
Comment by Lisa Almeida — October 28, 2009 @ 4:56 am
Thanks for the great article Kendall - defining a specific niche is probably one of the hardest parts to achieve, but once that happens if certainly makes life easier! I have two distinct niches I work with - and one is a lot clearer than the other, so thanks for the reminder to revisit my thinking!
In answer to Sukie above - IMHO a niche can be either around a specifc group of people or a sympton/problem. The key is to be crystal clear on which it is and then hone your message.
Thanks again, great article
All the best
Tamsin@nudgeme
Comment by nudgeme — October 28, 2009 @ 9:47 am
Kendall,
Great tips! Many of the clients I see struggle with identifying a niche–they are afraid of being ‘too narrow,’ and missing out on business. I always assure them the opposite is actually true.
I always ask my clients, when clarifying a niche, to think of someone they truly enjoyed working with, where there was a lot of positive energy exchanged. They ALWAYS get excited thinking about this special type of person. This is a powerful clue about a niche, or type of person they are suited to work with.
Love your articles!
Comment by Bonita Richter — October 28, 2009 @ 7:26 pm
Hey Kendall,
As always a red hot post! I love living the truth of the niche magic. I heard myself telling a client today, “Niche is about client attraction not about your service.”
So many of my contacts think I am asking them to diminish their service by refocusing on their niche. Relief washes across their faces when they realize a clear niche actually ENHANCES their process and service!
Thanks for your guidance!
Can’t wait to see you in January!
Catherine
Comment by Catherine — October 29, 2009 @ 4:51 pm
Thank you so much for this post. I saw you on state 1 year ago and am in awe of your transformation. Are you still working with Harini?
Comment by Lori — July 19, 2010 @ 2:55 pm