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Archive for July, 2008
Use Teleseminars to Boost Your List
July 29th, 2008 by Kendall
Providing a teleseminar is a perfect way to boost your internet marketing list. One of the easiest and most effective ways to do this is to get colleagues to feature and promote your call to THEIR lists.
The trick is to make the right approach so that you create a collaborative, win-win-win event. And, you must take the proper steps so that everyone who signs up for the call gets into your database.
Here are four teleseminar marketing strategies to make sure your list-building teleseminar event is a raving success:
Teleseminar Tip #1: Choose the RIGHT Teleseminar Partner
It’s tough to get a stranger to say “yes” to your request to host a call that promotes you. Opt instead to ask a successful entrepreneur with whom you already have a relationship. If you’re not on a first name basis with people who have name recognition and good-size lists, now is the time to start cultivating those relationships.
A few regularly-sent, hand-written notes of appreciation (without asking for anything in return) will often get your name known in a way that is authentic and sincere. Other good marketing strategies include attending in-person events and making it a point to introduce yourself so that successful entrepreneurs get a chance to connect your name with who you are.
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Three Small Business Marketing Tips to Create Mini-Celebrity Status in Your Industry
July 27th, 2008 by Kendall
Getting your name on everyone’s lips in your niche market ought to be a priority for any coach, consultant, designer and any other woman small business owner.
The reasons are simple: when you’re perceived as a “THE” hot-ticket personality in your industry you shift the balance of power regarding your fees, the contacts you make and nurture, the opportunities you’re presented with and the lifestyle you choose to lead. Using this niche marketing strategy you shift away from the typical passive-stand of most women business owners, and shift towards your true role as the powerful leader and successful entrepreneur of your thriving business.
I realize that talking about the balance of power may make some women entrepreneurs uncomfortable. That’s because for too long, women small business owners have been giving their power away by charging too little, not having an abundance of clients or not being seen as an authority in their industry.
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How to Get Focused on Your Woman-Owned Business Instead of Fighting Fires
July 25th, 2008 by Kendall
I bet right now you have more projects on your to-do list than you have time to complete. But, the problem isn’t the number of projects you have, it’s which ones get your time and attention.
The #1 challenge most women entrepreneurs struggle face is how to get focused. That used to be a big problem for me, too, until I learned a few simple techniques that I want to share with you here. These are the same simple techniques that have made a big difference for me as I created my high six-figure home-based business.
Business Coaching Tip #1: Choose The Right Priorities.
The fact is successful entrepreneurs never get their entire to-do lists done; and neither will you. This means it’s crucial to focus your time on the few activities that will move your business forward the fastest, easiest way possible.I am sure if I peeked at your to-do list I would see lots of items that have little to do with what matters most in your business. Wondering what those all-important women entrepreneurs’ priorities should be? This will help make it easy for you: your role in your woman-owned business is to stick to your marketing plans, grow your list, and create new services to offer your expanding client base. That’s it. Anything else on your to-do list is a distraction that will cause you to lose traction!
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Raising Your Fees - Here’s How To Prepare
July 23rd, 2008 by Kendall
Raising your fees is the quickest way to 1ncrease your 1income because the money goes straight to your bottom line (think of “bottom line” as “directly into your bank account”).
But as appealing as this probably sounds, the idea of raising your fees may cause you to feel a sudden lump in your throat and your hands to go clammy. Well, have no fear! Here are 4 ways you can pave the way for your clients to comfortably say “yes” when you announce your new fees.
Acknowledge Success Early
Don’t wait until you’re ready to raise your fees to acknowledge the goals you’ve helped your clients achieve. Instead, make it a point to check in every 30 - 60 days to take stock of what milestones have been reached. Even better, ask your clients to chart their success in writing using a summary form. Seeing their accomplishments in writing adds a real sense of value that might otherwise be missed.
Create A Strong Personal Bond
The more your clients feel that they know who you are the stronger and more personal your relationship with them will be. Focusing on your relationship along with results creates a strong personal bond that your clients will be reluctant to break just because you 1increase your fees.
Listen Deeply And Act Quickly
By listening carefully you can easily pick up ideas and inspiration for new service or product offers that your clients would love to receive from you. Act quickly to implement your ideas and your clients will be thrilled at your responsiveness to their needs.
Share What’s New And Upcoming
People love to be the first to get in on a new offer (and hate to be left out!). By sharing in advance what new and exciting ideas you have coming up soon you create a feeling of anticipation that your clients won’t want to give up quite so easily. Is this manipulation? Nope. It’s just understanding that people love to look forward to something new so why not let it be something new from you?!
The act of raising your fees doesn’t start with announcing a new number. Follow these simple tips and by the time you ARE ready to announce your new number, your clients will be prepared to understand and value WHY and will comfortably stick with you and your services…at your new rate!
Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses? Check out my web site, http://www.KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Simple Steps to Create Your Multiple Streams of In-come “Money and Soul” Business.
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How to Create a Powerful and Motivating Bold Money Goal
July 23rd, 2008 by Kendall
Most women entrepreneurs would love to double their income, but when they think about going from where they are now to their new goal they either think too small, panic or go blank.
It’s as if the gap between their current reality and their goal number is just too big of a leap to make all in one jump. These women entrepreneurs quickly become discouraged, and time goes by without seeing any real change in how much they’re making.
I, too, used to struggle with this until I created a simple solution that has resulted in helping nearly triple my income into the high six-figures in just one year (and be on track to reach seven-figures this year).
The small business marketing system I created is called your “Bold Money Goal.” The concept is simple and has worked for hundreds of women entrepreneurs who happily see their monthly income skyrocket!
Here are four marketing strategies you can use right now to leverage this powerful tool:
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Good Times or Bad Times? Who to Trust in YOUR Woman-Owned Small Business
July 21st, 2008 by Kendall
No matter who you listen to about the economy one thing is certain, the woman small business owner stands the biggest chance of not only surviving, but thriving.
The reason is simple. Women entrepreneurs are by nature nimble and flexible, while behemoth big businesses are not.
But … to be nimble means successful entrepreneurs have to know who to listen to and who to trust. Should it be the media? I hardly think so!
In fact, to succeed at your woman-owned small business, no matter what the economic conditions are you have to listen to your clients and trust your instincts.
The economy as a whole is made up of many thousands of ‘micro-economies’. It’s common that when one micro-economy is up, the other is down.
Right now, I’m experiencing this first-hand in the building of our new custom home. The sub-contractors who rely on new home construction for their bread-and-butter are hungry for work, while the sub-contractors whose business includes remodels are booked solid with a waiting list. (Don’t believe me? Try getting the attention of any door-and-window guy right now. Mine has a waiting list that is weeks long!)
