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Archive for May, 2008
Can You Offer A Platinum-Style Coaching Program?
May 26th, 2008 by Kendall
One of the smartest decisions I’ve made in my marketing services business was the decision to offer high-end platinum-style coaching programs.
Practically overnight I added another six-figure income stream to my marketing services business. That quickly set off a chain of events that are also now bringing in a high six-figure income.
Platinum-Style Programs (what I call PSPs for short) are typically year-long packages of services, often including in-person retreat intensives, as well as telecoaching, teleseminars and other program benefits. PSPs can be offered collectively for a group, or privately for an individual. One of the PSP marketing strategies is to form a group of between 6-50 members.
Platinum Style-Programs are perfect for any type of coaching, consulting, training, organizing, design or speaking business. They lock clients into your services for a longer period of time which makes it possible for you to create better outcomes with your clients. They even out your cash flow so you can focus on doing what you do best instead of constantly requiring the need to implement new marketing strategies.
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How to Keep Clients Coming Back for More
May 23rd, 2008 by Kendall
If you’re offering packages, coaching groups, platinum-style programs (what I call “PSPs”), consulting or membership programs through your business, keeping your clients motivated and accountable is something to which you should pay close attention.
One of the most fun ways to accomplish this is by creating friendly, healthy contests that make it exciting for your women entrepreneur clients to stretch beyond what they currently think is possible and create breakthrough results.
I’ve experimented with creating contests and “everyone-can-win” competitions in my PSPs and clients love them!
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