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Archive for May, 2008
Queen of your Online Empire
May 30th, 2008 by Kendall
What girl doesn’t LOVE receiving flowers??!
These were a surprise “thank you” gift from Gina Ratliffe (of EstherExperience.com) whose brand is about women being the Queen of their Online Empire. Gina interviewed me on the topic of woman and mo-ney, then sent these gorgeous flowers as a follow-up thank you gift (nice touch!).
This photo was taken on a day where I didn’t bother putting on any makeup (ladies, you KNOW what courage it takes to get your photo taken without any mascara!) and was hanging around in my horsey-clothes but standing next to those flowers, I DID feel like a Queen so thank you Gina!
Posted in Horses and Leadership • 1 Comment » • Subscribe to this feed
How much more can you delegate?
May 27th, 2008 by Kendall
No one wants to hear about someone else feeling icky so I’ll spare you the details of my last week’s bout with the stomach flu (let’s just say I’m not a few pounds lighter and VERY happy to be back to work on my business!).
But, I DO want to share a revelation I had while lying on the couch recovering.
The revelation is that despite having four virtual assistants, my husband, my mom and my brother working with me in my business, I am STILL doing too much of the stuff I shouldn’t be.
Now, if you’re doing all you can and it still doesn’t seem like enough, this type of a revelation could feel like overwhelming. But for me it was a huge relief! That’s because it gives me permission to create enormous space in my business. I’m already brimming with ideas on how to simplify my team, what tasks to delegate and which systems need to be put into place.
What’s fueling me to make a lot of changes very quickly is the clear vision of HOW I’m going to use the time I’m creating. Curious to know more? Let’s just say that my plans include several special events on my favorite topic (mo-ney and pricing), plus the launch of an upcoming certification program that is just waiting to be birthed. And, more info products on YOUR favorite topics!
If you’re feeling more overwhelmed than excited about your business I invite you to lie on your couch, put your feet up and day dream about what you WOULD do if you had more time. Then fantasize about what you can get rid of to make it happen.
Posted in Personal Reflections • 1 Comment » • Subscribe to this feed
Can You Offer A Platinum-Style Coaching Program?
May 26th, 2008 by Kendall
One of the smartest decisions I’ve made in my marketing services business was the decision to offer high-end platinum-style coaching programs.
Practically overnight I added another six-figure income stream to my marketing services business. That quickly set off a chain of events that are also now bringing in a high six-figure income.
Platinum-Style Programs (what I call PSPs for short) are typically year-long packages of services, often including in-person retreat intensives, as well as telecoaching, teleseminars and other program benefits. PSPs can be offered collectively for a group, or privately for an individual. One of the PSP marketing strategies is to form a group of between 6-50 members.
Platinum Style-Programs are perfect for any type of coaching, consulting, training, organizing, design or speaking business. They lock clients into your services for a longer period of time which makes it possible for you to create better outcomes with your clients. They even out your cash flow so you can focus on doing what you do best instead of constantly requiring the need to implement new marketing strategies.
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
How to Keep Clients Coming Back for More
May 23rd, 2008 by Kendall
If you’re offering packages, coaching groups, platinum-style programs (what I call “PSPs”), consulting or membership programs through your business, keeping your clients motivated and accountable is something to which you should pay close attention.
One of the most fun ways to accomplish this is by creating friendly, healthy contests that make it exciting for your women entrepreneur clients to stretch beyond what they currently think is possible and create breakthrough results.
I’ve experimented with creating contests and “everyone-can-win” competitions in my PSPs and clients love them!
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
