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Archive for April, 2008
CEO of our business
April 22nd, 2008 by Kendall
Here I am, a died-in-the-wool earth girl aboard a BOAT for goodness sakes! (That’s me, second from the right, sitting next to my friend, Michele PW on the far right, and our other Master Mind members.)
What was I doing on a boat? Why, going to dinner of course! Seriously, as a HUGE fan of Platinum Master Minds (I credit them with turning my so-so business into a high 6-figure success) I not only LEAD master minds but am IN them as well! I just returned from a trip to Palm Springs for a 2-day Master Mind meeting where I got to be the client for a change. The focus of this group is in being the CEO of our business, not just the technician.
While I was gone we FILLED ALL BUT *1* spot in the LAST Brand Authenticity Marketing, Mo-ney and Soul program ever! Is this LAST SPOT YOURS? If so, then you’ll need to act fast before someone else grabs it and no more are left!
Click here now to get the full scoop!
Oh, and I already have many of you asking about my Platinum 2008 program (very exciting!). Platinum is offered first to Brand Authenticity members (we received 18 applications last time for just 12 spots). So if you’re in Brand Authenticity you’ll be the first (and probably the ONLY) to hear the details.
Posted in Horses and Leadership • 1 Comment » • Subscribe to this feed
How to Get Clients by Giving Testimonials
April 14th, 2008 by Kendall
Want to get the name and website of your woman small business in front of thousands of potential clients AND honor the gift of gratitude? Easy…give enthusiastic, honest, “results-based” testimonials.
At first, I had no idea this strategy could be as powerful as it is. It wasn’t until I started hearing how new clients enrolled in my success coaching programs “found me” via testimonials I had on other woman small business owners’ websites that I realized the potential testimonials have to create new leads.
Here’s how this internet marketing tip works: Say you purchase someone’s information, see them live in a workshop, read their book or work with their woman small business directly. You like their information so you offer to write a testimonial describing the results and your experience of the value they offer. Your testimonial then appears on their website, along with your name, your website address and possibly a photo.
Posted in Small Business marketing • No Comments » • Subscribe to this feed
Divine download
April 11th, 2008 by Kendall
Do you ever have a “divine download” where in an instant, you realize something that could change how you work…for good?
That’s what happened for me when preparing for a recent Brand Authenticity Inner Secrets call. The concept of marketing time as sacred time was a divine download.
So was the courage it took for me to tell a very personal, tear-jerker of a story on my recent FREE teleseminar last week.
(Missed the call? You can still listen to it but hurry, because my assistant will be taking down the web page shortly. Click here to listen to it now).
Apparently, the message I delivered (plus the must-use-now strategies I shared) touched a lot of people because registrations for my upcoming Brand Authenticity 2008 Marketing, Money and Soul program have been flying out the door!
UPDATE: There are ONLY 10 spots left before we are SOLD OUT for good.
And, in case you didn’t hear, I am 99% positive that this is the LAST TIME I’m offering Brand Authenticity…ever again. Why? Because I’ve got “itchy feet” to shift the direction my business is going in and one thing I’ve learned (sometimes the hard way!) is to listen to my intuition.
One thing you can count on is that there is SOOOO much mo-ney to be made doing what you love and I’ll show you how to get it! Click here to learn how (but please hurry, the clock is ticking and this program is on the brink of selling out for good!).
Posted in Personal Reflections • No Comments » • Subscribe to this feed
How to Get (and Stay) Focused on Success
April 9th, 2008 by Kendall
Every year I create a “theme” for my success coaching business. I call it my “dream theme.” Your dream theme keeps you on track, keeps you from getting distracted, and fuels your dream, propelling you effortlessly forward.
Last year my dream theme was “alignment.” Every decision I made was measured against whether it was really, truly, 100% in alignment with my Unique Brilliance brand. If it wasn’t, then I stopped, made the necessary adjustments, or made a different decision.
The results weren’t just good, they were pretty spectacular! I’m making lots more money as a success coach and working even less, plus I’m enjoying a really peaceful lifestyle.
My theme of alignment made it obvious I needed to: hire more virtual assistants (I now have three,) fire my grouchy bookkeeper and replace her with someone who is cheerful and loves working for us, and launch the Success Circle Coaching Club so I could make a very real, positive difference in the lives of seventy-five eager and ambitious successful entrepreneurs.
Posted in Small Business marketing, Soul of Business • No Comments » • Subscribe to this feed
Three Tips to Infuse More Style into your Marketing Strategies
April 7th, 2008 by Kendall
The Bold and the Beautiful” isn’t just the name of a daytime television show. It also describes how you must put your personality to work if you want to grow your business into six and seven figures.Take a look at the superstar women entrepreneurs in your industry and you’ll see what I mean. They aren’t wall flowers when it comes to flaunting their quirky personalities’ strengths in their marketing strategies.
In fact, these women entrepreneurs have cleverly discovered that by shining a spotlight on their innate characteristics they put their business in the spotlight…and reap the rewards.
So how does the woman business owner know which parts of her complex personality will help create winning impact marketing? What if she chooses the wrong parts and ends up looking foolish?
That’s where the Branding with Archetypes™ system comes in. Once you have discovered your business archetype (which a Branding with Archetypes ten-minute assessment helps you easily do) you start to see how traits you’ve possessed all along are now an important part of your marketing strategies.
Posted in Small Business marketing, Soul of Business • No Comments » • Subscribe to this feed
3 Clever Ways Creative Women Entrepreneurs Can Finally Get Organized!
April 5th, 2008 by Kendall
If you’re a creative woman entrepreneur then chances are good you’ve labeled yourself as someone who just can’t seem to get, or stay, organized. Popping up with new ideas for your business or about how to help people? Easy! Figuring out a filing system or how to get those piles of paper up off your floor? Ugh…well, that’s a different story now, isn’t it?!
What organized people don’t understand about creative souls is that the thought of being organized seems to be in conflict with our creative spirit.
Accurate or not, creative types feel that if everything is neat and tidy then their creativity will be contained as well.
Well, I’m about to bust that myth because I am a both highly creative AND organized woman business owner. In fact, it’s when my papers, email and office are the most organized that I am the most creative.
So how do I keep both ideals—creativity and order—in harmony? The answers are easier than you might think.
Here are three simple tips I use to keep my creative muse inspired and my office organized:



























