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Archive for March, 2008
Take your business to a new level
March 26th, 2008 by Kendall
So what IS he whispering in her ear???!
That’s Jaguar, helping my Platinum HorseWise client, marketing expert Michele PW take her business to a new level of soul success and financial rewards.
Michele started out last year as a Brand Authenticity Marketing, Money and Soul program member (she was in BOTH Brand Authenticity programs I offered last year) and found so much value she decided to invest in a private retreat day with me and the horses.
We came up with 3 different ways she can reach her business goals for the year (one was so obvious and immediate she was wondering why she didn’t think of it herself!). Plus, I showed her 5 different ways she can find the time to work ON her business instead of IN her business. Goodness, even if she only follows up with ONE of the new in-come streams we mapped out she’ll more than pay for her investment with me, several times over!
It all boils down to this:
“If you want your business to GROW, you have to be in the FLOW!
Want to learn how I’ve gone from workaholic coach to successful entrepreneur? JOIN ME THIS WEDNESDAY, MARCH 26th for a ONE-TIME ONLY FREE teleseminar on this important topic:
“My 6 BEST Marketing, Money and Soul Strategies I Used To Transform My Business into a High 6-Figure Success (and How You Can Too So You’re Making The Money You Rightfully Deserve, Helping The People You’re Destined To Help)”
Click here now to get this call for FREE!
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Quick Way To Add Big Bucks To Your Business
March 22nd, 2008 by Kendall
I’m so excited! One of my clients just updated me that she already has her first paid Master Mind program half filled! A Master Mind is when a group of like-minded people meet in person or on the phone to brainstorm ideas, share what works, and hold each other accountable to taking massive action. I nearly tripled my income last year thanks to not only being in a Master Mind program but offering them to my clients as well.
I’ve coached dozens of other business owners on how to incorporate a Master Mind program into their business (businesses like professional organizers, designers, coaches, consultants, writers and other small business owners). Master Minds are an easy way to make a big difference for a lot of people without taking up much of your time. My favorite way of offering Master Minds is by bundling in-person retreats, CDs and other benefits to create what I call a “Platinum Style Program.”
Platinum Style Programs can create large streams of revenue for you in your business, no matter WHAT type of service business you offer. All it takes is a little creativity, knowing what your clients really want and a blueprint to follow. I share my Platinum Style Program blueprint with members of my Brand Authenticity Marketing, Money and Soul program (which naturally, includes a monthly Master Mind meeting via the telephone in a small group of just five business owners and one of my trained coaches).
If you’re looking for new ways of helping people while working less then consider offering a Master Mind program to your clients!
Like this tip? Then you’ll love my upcoming teleseminar call where I’ll share more ideas on how you can attract and keep high-paying clients. (Best yet, the call is free!) Space is limited so register now to save your seat. www.kendallsummerhawk.com/teleclass-kendall.html(Can’t make the call? No worries — the call will be recorded and your registration will ensure you get a FREE mp3 copy. Here’s that link again to register: www.kendallsummerhawk.com/teleclass-kendall.html
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Crap (Ugh…I Mean “Stuff”) I Don’t Do In My Business
March 21st, 2008 by Kendall
Want to know what I DON’T do in my business so that I can focus on making a high 6-figure income?
For starters, I don’t answer emails sent in from my site. I don’t update my website myself anymore (this one was hard for me to give up because I love fiddling with my site!). I don’t pay bills, run to get the mail, do my own scheduling or do my bookkeeping.
So who does these tasks for me? My team. Now before you think I’m a total princess let me share with you that every time I add someone to my team I increase my income substantially. And even though it’s hard to bite the bullet and bring on board a new team member (I still like to think I can do it all myself…right!), I do it because I am crystal clear about HOW I’m going to spend the time I’m freeing up by hiring another assistant.
Here’s the kicker - when you spend time doing something like bookkeeping, not only are you “paying” yourself the equivalent of a bookkeeper’s fee (which is likely MUCH less than what you make in your business) but you’re also losing out on creating potential revenue generating ideas and opportunities. And that is worth thousands! This is what I get my Brand Authenticity Marketing, Money and Soul program members to focus on so they can make more, doing what they love (and leave the, ugh, “stuff” to someone else!). Like this tip? Then you’ll love my upcoming teleseminar call where I’ll share more ideas on how you can attract and keep high-paying clients. (Best yet, the call is free!) Space is limited so register now to save your seat. www.kendallsummerhawk.com/teleclass-kendall.html(Can’t make the call? No worries — the call will be recorded and your registration will ensure you get a FREE mp3 copy. Here’s that link again to register: www.kendallsummerhawk.com/teleclass-kendall.html
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When Was The Last Time You Raised Your Fees?
March 20th, 2008 by Kendall
I’m something of a maverick when it comes to setting and raising fees. I mean, why wait when it’s almost certain you’re undercharging? One quick tip when it comes to raising your fees is that your clients actually don’t really care what you charge. Really! What they DO care about is getting great value and results from your service. So be sure to list all the results your clients get from working with you. Then estimate what that’s been worth to them money-wise. The few minutes you’ll spend on this exercise can be worth thousands of dollars to you in higher fees!
Like this tip? Then you’ll love my upcoming teleseminar call where I’ll share more ideas on how you can attract and keep high-paying clients. (Best yet, the call is free!) Space is limited so register now to save your seat. www.kendallsummerhawk.com/teleclass-kendall.html (Can’t make the call? No worries — the call will be recorded and your registration will ensure you get a FREE mp3 copy.
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Will Creating An Information Product Make Your Business More Money?
March 19th, 2008 by Kendall
I just got oft the phone with a new Brand Authenticity member. She was skeptical that creating an information product (like a CD or a workbook) would work in her business. In 5 minutes I outlined six different ways she could use a single CD info product to get more business. For example, she can use it as an “audio business card” at networking events (MUCH more memorable than the usual boring business card), send it out to meeting planners to get speaking gigs, mail it to potential referral sources so they take her seriously, hand it out as a freebie “thank you” gift when she speaks, include it in follow-up mailing to new potential clients, give it to referral sources for them to hand out to their clients.
Even over the phone I could see the light bulb going off above her head. Think about it…wouldn’t YOU rather hire someone who had the prestige and credibility of their own info product CD over someone who didn’t? And wouldn’t that person be able to charge more for their services?!
These are exactly the kind of business-building strategies I LOVE to give away to my clients in my Brand Authenticity Marketing, Money and Soul program. It’s pretty amazing to see a room full of light bulbs going off when members see how easy it is to do and how it solves many of their marketing problems.
Makes my heart happy to know I’m putting money in their bank account. Yummy!
Join me for a FREE teleseminar call where I’ll share more tips like these on how you can attract and keep high-paying clients. Click here to get in on the call: www.kendallsummerhawk.com/teleclass-kendall.html
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Quick Tip for Using Bonuses to Get New Clients
March 19th, 2008 by Kendall
Ever wonder why someone as wealthy as Oprah cares about getting that special “free gift with purchase” offer at the department store makeup counter? You know, the one that includes the bright coral lipstick that doesn’t look good on anyone!
Because getting something for free feels good and smart business owners know that ALL buying decisions are based on emotion (with logic backing up the decision so it makes sense to the left side of our brain).
But which bonuses are the best to offer and what do you do if you don’t have a closet full of ebooks, reports or other products to give away?
One free, easy way to “sweeten the deal” to ethically motivate your potential client to take action and sign up for your seminar, workshop, teleseminar or purchase your product is to include products from other people.
You’ll be surprised how many business owners will say “yes” to your idea of including their product as a bonus gift with purchase of your product. All you need to do is ask. Be sure to mention the type of marketing you’ll be doing, the amount of exposure they’ll get and how your clients are a perfect match for their type of business.
Your cost? Nothing!
I do this with every new product or program launch I offer and it regularly pulls in more registrations than I would have otherwise had. You can see an example here: www.kendallsummerhawk.com/realsuccess.html
Like this tip? Then you’ll love my upcoming teleseminar call where I’ll share more ideas on how you can attract and keep high-paying clients. (Best yet, the call is free!) Space is limited so register now to save your seat. www.kendallsummerhawk.com/teleclass-kendall.html
(Can’t make the call? No worries — the call will be recorded and your registration will ensure you get a FREE mp3 copy. Here’s that link again to register: www.kendallsummerhawk.com/teleclass-kendall.html
