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Archive for January, 2008
Are You Playing Small With Your Marketing Strategy?
January 24th, 2008 by Kendall
One of the areas in which many service professionals (that includes success coaches, organizers, designers, writers, speakers, counselors, consultants and trainers) play small is in how they acquire new clients.
Maybe this sounds familiar: you go to a network marketing meeting, talk with one new person, exchange cards and agree to “do lunch.” Two weeks go by and after you finally get a lunch date on their calendar, they cancel at the last minute. The end result? A lot of time spent for nothing gained.
So the erstwhile business owner works even harder on their “elevator speech,” hoping that will make the difference. It doesn’t. The elevator speech isn’t the problem; playing small is.
The thing with playing small is that it keeps us feeling small as well. The antidote is to set the marketing strategy bar high, aiming to impact and attract dozens, hundreds or even thousands of people, not just one or two. When we stretch ourselves with this type of vision we leapfrog our thinking past its comfort zone, right into the “gulp” zone. But it’s in the “gulp” zone that we’ll find the financial and soul-fulfilling success that we’re craving.
You’ll discover that implementing marketing plans in the “gulp” zone doesn’t mean doing different activities than you’re used to, but it does mean doing the activities you’re used to…differently.
Posted in Small Business Marketing • No Comments » • Subscribe to this feed
Business planning from the ground up
January 23rd, 2008 by Kendall
Seems everywhere I turn someone new is talking about authenticity and soul in business. Just this past weekend I had the opportunity to hear Jim and Judith of BridgingHeartandMarketing.com describe how they believe there is a ground swell movement happening, (a revolution of the soul is how I like to think of it) of spirit-minded business owners who are standing up and claiming their right to connect, do good AND do well.
I had the opportunity to speak for a few minutes after they did (photos and notes about the event we were at next week) and said I was “damn proud” to be part of leading that movement!
But when is it authentic and when is it just hype?
Not long ago I received an email from a hard-boiled Internet marketer. Now, this is a guy who showers, sleeps, dreams and eats Internet marketing morning, noon and night. It’s all about numbers and it’s all about selling.
I was just about to click the “unsubscribe” link on his newsletter when I noticed the first paragraph talking about, yep, having soul.
Was it hype? No. But try as hard as he could, the poor fellow could barely put together two coherent thoughts on the subject. I applauded his effort, and still unsubscribed.
Why? Because to talk about soul and business you gotta walk your talk, even when the road you’re walking is full of rocks and being honest and authentic makes you feel like a fish out of water. Whether the discomfort is because you’re being confronted with situations that demand a step up in how authentic you dare to be, or the discomfort is because you’re finally coming out of the “soul” closet with your clients (like several of my Platinum and Brand Authenticity clients are!) you know there is no turning back, don’t you?
Which means, for you, it’s real, not hype.
It’s real for me too, which means that I am more committed than ever to help turn more and more solo-preneurs into “money and soul” successes. That’s my Soul’s Divine Mission fully in action…what’s yours?!
Posted in Horses and Leadership, Soul of Business • No Comments » • Subscribe to this feed
5 Marketing Strategies On Using Information Products to Make More Money
January 22nd, 2008 by Kendall
When I was a kid, I couldn’t wait for the Lillian Vernon catalogues to arrive in the mail. Each page was chock full of items that had no real purpose other than they were fun to look at and buy.
As I thumbed through the pages, I wasn’t dreaming about what I wanted to purchase (at fourteen, I didn’t have much use for monogrammed teacups and dishtowels). I was picturing how utterly cool it would be to have a mail order business where every day checks arrived, as if by magic, in my mailbox.
Fast forward thirty-plus years and I STILL think it’s utterly cool to receive orders. This is why I created an information product in the first year of my success coaching business.
What I’ve learned business coaching is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product.
Posted in Money and Mindset, Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
My new marketing book project
January 21st, 2008 by Kendall
That’s Robert Skrob, editor and president of the Info-Marketers Association.
(By the way - how do you like my “Victorian Cowgirl” version of a “suit?” Velvet antique style vest over a flowing sleeve blouse and of course, my trademark cowgirl boots!)
I love Rob’s association because of the opportunities he brings to his members to help us grow our businesses.
Thanks to Rob, I have a chapter in a book published by Entrepreneur Magazine (one of their “Get Started” guides) that will hit bookshelves early this summer. Plus, I just had a big, feature article spread in his association’s January print magazine. Thanks Rob, for the wonderful opportunity to be part of these prestigious projects!
Meanwhile, back at the ranch, I am just about to press the “send” button, inviting you to get in on my 2008 Brand Authenticity F-R-E-E teleseminar series starting in just a few days! Watch your email for details, okay? Because this is the ONLY time this year I’m offering these high-octane, special FR-E-E teleseminar calls this year! I’m sharing lots and lots of the secrets, wisdom and strategies I’ve used to build a super-successful coaching business from the ground up.
Posted in Horses and Leadership • No Comments » • Subscribe to this feed
