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Archive for January, 2008
Three Key Brand Marketing Strategies
January 30th, 2008 by Kendall
To the “outside world”, when you create your brand you create unlimited opportunities to leverage what you do into high payoff programs, information products, teleseminars, joint ventures, workshops and more.
On the inside, creating your brand gives you a powerful sense of identity, mission and alignment with your Unique Brilliance. You feel as if the heart and soul of who you are is now (finally!) in tune with building a successful business.
But what if you’re struggling with trying to figure out what your brand really is? If you haven’t been able to create a high-impact, high visibility brand, that tells me three vital elements are missing from your business-branding strategy.
Luckily, once you focus on, discover and integrate these three missing elements, your brand will “pop!” This branding strategy works equally well for internet branding and other brand marketing strategies.
Posted in Small Business Marketing, Soul of Business • 1 Comment » • Subscribe to this feed
Platinum Business Plan
January 29th, 2008 by Kendall
That’s me (sitting on the floor in the middle, looking serious for a moment) and some of my Platinum 2 members at our retreat last week.
The sheet on the floor is my Platinum Business Plan that each Platinum member used to plan an extraordinary year. It’s a great tool because it includes ALL the elements of a year’s plan, with room around the edges to create a Vision Board (we had a great time making our vision boards later that afternoon!).
Posted in Horses and Leadership, Soul of Business • 1 Comment » • Subscribe to this feed
How to Use Email Promotions for Big Results
January 28th, 2008 by Kendall
Email is still, hands down, THE best way to launch a new program or product. Unfortunately, most women entrepreneurs are skittish about using email frequently enough. Others don’t understand how to effectively use the medium.
Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!
BUT…I hear from too many business coaching clients that they send out one, maybe two emails, and then expect to sit back and watch their programs fill and their products leap off the shelves.
It just doesn’t work that way.
Your prospective clients are busy. They’re not focused on what you’re so generously offering. Doesn’t that sound like YOU on the receiving end of an email offer?
So, to earn their attention, you need to send multiple emails. Make your message catchy, authentic and fun to read. Now, before you balk and tell me you “don’t want to be one of THOSE kinds of marketers,” please hear this marketing coach out…
If your email campaign is engaging and relevant to your reader, you can easily send five to seven emails over a period of three or four weeks.
Here are six quick tips for a successful email campaign:
Posted in Small Business Marketing, Soul of Business • No Comments » • Subscribe to this feed
Live Your Brand
January 26th, 2008 by Kendall
Last week, in one of my Success Circle Master Mind success coaching groups, I spotted something that seemed too important not to share with you.
What I observed was that when you “live your brand” you tap into a source of power, energy and clarity that breathes passion and focus into your business.
Let me explain, first using my own business as an example…
My brand is Brilliance Unbridled. You already know that I’m an expert in marketing, branding strategy, brand marketing strategy, creating information products and Internet marketing.
But that’s just “information” and information is not a brand.
What makes it a brand is the attitude of Brilliance Unbridled. In a nutshell, the Brilliance Unbridled attitude is that if ANYTHING doesn’t feel authentic for you, then change it. Fast!
By doing so, you quit holding yourself back, you get more focused and you feel more passionate and powerful. The results, of course, are fantastic. More money, more time, and more freedom. Because what you’re doing is perfectly right for YOU.
Posted in Success Circle Coaching Club • No Comments » • Subscribe to this feed
