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Archive for January, 2008
Three Key Brand Marketing Strategies
January 30th, 2008 by Kendall
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[display_podcast]To the “outside world”, when you create your brand you create unlimited opportunities to leverage what you do into high payoff programs, information products, teleseminars, joint ventures, workshops and more.
On the inside, creating your brand gives you a powerful sense of identity, mission and alignment with your Unique Brilliance. You feel as if the heart and soul of who you are is now (finally!) in tune with building a successful business.
But what if you’re struggling with trying to figure out what your brand really is? If you haven’t been able to create a high-impact, high visibility brand, that tells me three vital elements are missing from your business-branding strategy.
Luckily, once you focus on, discover and integrate these three missing elements, your brand will “pop!” This branding strategy works equally well for internet branding and other brand marketing strategies.
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Platinum Business Plan
January 29th, 2008 by Kendall
That’s me (sitting on the floor in the middle, looking serious for a moment) and some of my Platinum 2 members at our retreat last week.
The sheet on the floor is my Platinum Business Plan that each Platinum member used to plan an extraordinary year. It’s a great tool because it includes ALL the elements of a year’s plan, with room around the edges to create a Vision Board (we had a great time making our vision boards later that afternoon!).
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How to Use Email Promotions for Big Results
January 28th, 2008 by Kendall
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[display_podcast]Email is still, hands down, THE best way to launch a new program or product. Unfortunately, most women entrepreneurs are skittish about using email frequently enough. Others don’t understand how to effectively use the medium.
Now, my internet marketing tip is NOT that you send your list an email every five minutes. We all know how annoying THAT is!
BUT…I hear from too many business coaching clients that they send out one, maybe two emails, and then expect to sit back and watch their programs fill and their products leap off the shelves.
It just doesn’t work that way.
Your prospective clients are busy. They’re not focused on what you’re so generously offering. Doesn’t that sound like YOU on the receiving end of an email offer?
So, to earn their attention, you need to send multiple emails. Make your message catchy, authentic and fun to read. Now, before you balk and tell me you “don’t want to be one of THOSE kinds of marketers,” please hear this marketing coach out…
If your email campaign is engaging and relevant to your reader, you can easily send five to seven emails over a period of three or four weeks.
Here are six quick tips for a successful email campaign:
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Live Your Brand
January 26th, 2008 by Kendall
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[display_podcast]Last week, in one of my Success Circle Master Mind success coaching groups, I spotted something that seemed too important not to share with you.
What I observed was that when you “live your brand” you tap into a source of power, energy and clarity that breathes passion and focus into your business.
Let me explain, first using my own business as an example…
My brand is Brilliance Unbridled. You already know that I’m an expert in marketing, branding strategy, brand marketing strategy, creating information products and Internet marketing.
But that’s just “information” and information is not a brand.
What makes it a brand is the attitude of Brilliance Unbridled. In a nutshell, the Brilliance Unbridled attitude is that if ANYTHING doesn’t feel authentic for you, then change it. Fast!
By doing so, you quit holding yourself back, you get more focused and you feel more passionate and powerful. The results, of course, are fantastic. More money, more time, and more freedom. Because what you’re doing is perfectly right for YOU.
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Are You Playing Small With Your Marketing Strategy?
January 24th, 2008 by Kendall
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[display_podcast]One of the areas in which many service professionals (that includes success coaches, organizers, designers, writers, speakers, counselors, consultants and trainers) play small is in how they acquire new clients.
Maybe this sounds familiar: you go to a network marketing meeting, talk with one new person, exchange cards and agree to “do lunch.” Two weeks go by and after you finally get a lunch date on their calendar, they cancel at the last minute. The end result? A lot of time spent for nothing gained.
So the erstwhile business owner works even harder on their “elevator speech,” hoping that will make the difference. It doesn’t. The elevator speech isn’t the problem; playing small is.
The thing with playing small is that it keeps us feeling small as well. The antidote is to set the marketing strategy bar high, aiming to impact and attract dozens, hundreds or even thousands of people, not just one or two. When we stretch ourselves with this type of vision we leapfrog our thinking past its comfort zone, right into the “gulp” zone. But it’s in the “gulp” zone that we’ll find the financial and soul-fulfilling success that we’re craving.
You’ll discover that implementing marketing plans in the “gulp” zone doesn’t mean doing different activities than you’re used to, but it does mean doing the activities you’re used to…differently.
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Business planning from the ground up
January 23rd, 2008 by Kendall
Seems everywhere I turn someone new is talking about authenticity and soul in business. Just this past weekend I had the opportunity to hear Jim and Judith of BridgingHeartandMarketing.com describe how they believe there is a ground swell movement happening, (a revolution of the soul is how I like to think of it) of spirit-minded business owners who are standing up and claiming their right to connect, do good AND do well.
I had the opportunity to speak for a few minutes after they did (photos and notes about the event we were at next week) and said I was “damn proud” to be part of leading that movement!
But when is it authentic and when is it just hype?
Not long ago I received an email from a hard-boiled Internet marketer. Now, this is a guy who showers, sleeps, dreams and eats Internet marketing morning, noon and night. It’s all about numbers and it’s all about selling.
I was just about to click the “unsubscribe” link on his newsletter when I noticed the first paragraph talking about, yep, having soul.
Was it hype? No. But try as hard as he could, the poor fellow could barely put together two coherent thoughts on the subject. I applauded his effort, and still unsubscribed.
Why? Because to talk about soul and business you gotta walk your talk, even when the road you’re walking is full of rocks and being honest and authentic makes you feel like a fish out of water. Whether the discomfort is because you’re being confronted with situations that demand a step up in how authentic you dare to be, or the discomfort is because you’re finally coming out of the “soul” closet with your clients (like several of my Platinum and Brand Authenticity clients are!) you know there is no turning back, don’t you?
Which means, for you, it’s real, not hype.
It’s real for me too, which means that I am more committed than ever to help turn more and more solo-preneurs into “money and soul” successes. That’s my Soul’s Divine Mission fully in action…what’s yours?!
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5 Marketing Strategies On Using Information Products to Make More Money
January 22nd, 2008 by Kendall
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[display_podcast]When I was a kid, I couldn’t wait for the Lillian Vernon catalogues to arrive in the mail. Each page was chock full of items that had no real purpose other than they were fun to look at and buy.
As I thumbed through the pages, I wasn’t dreaming about what I wanted to purchase (at fourteen, I didn’t have much use for monogrammed teacups and dishtowels). I was picturing how utterly cool it would be to have a mail order business where every day checks arrived, as if by magic, in my mailbox.
Fast forward thirty-plus years and I STILL think it’s utterly cool to receive orders. This is why I created an information product in the first year of my success coaching business.
What I’ve learned business coaching is that practically any business can create an information product. All it takes is branding, creativity, and an eye for how to turn what you do into a marketable product.
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