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Raising Your Fees - Here’s How To Prepare
July 23rd, 2008 by Kendall
Raising your fees is the quickest way to 1ncrease your 1income because the money goes straight to your bottom line (think of “bottom line” as “directly into your bank account”).
But as appealing as this probably sounds, the idea of raising your fees may cause you to feel a sudden lump in your throat and your hands to go clammy. Well, have no fear! Here are 4 ways you can pave the way for your clients to comfortably say “yes” when you announce your new fees.
Acknowledge Success Early
Don’t wait until you’re ready to raise your fees to acknowledge the goals you’ve helped your clients achieve. Instead, make it a point to check in every 30 - 60 days to take stock of what milestones have been reached. Even better, ask your clients to chart their success in writing using a summary form. Seeing their accomplishments in writing adds a real sense of value that might otherwise be missed.
Create A Strong Personal Bond
The more your clients feel that they know who you are the stronger and more personal your relationship with them will be. Focusing on your relationship along with results creates a strong personal bond that your clients will be reluctant to break just because you 1increase your fees.
Listen Deeply And Act Quickly
By listening carefully you can easily pick up ideas and inspiration for new service or product offers that your clients would love to receive from you. Act quickly to implement your ideas and your clients will be thrilled at your responsiveness to their needs.
Share What’s New And Upcoming
People love to be the first to get in on a new offer (and hate to be left out!). By sharing in advance what new and exciting ideas you have coming up soon you create a feeling of anticipation that your clients won’t want to give up quite so easily. Is this manipulation? Nope. It’s just understanding that people love to look forward to something new so why not let it be something new from you?!
The act of raising your fees doesn’t start with announcing a new number. Follow these simple tips and by the time you ARE ready to announce your new number, your clients will be prepared to understand and value WHY and will comfortably stick with you and your services…at your new rate!
Would you like to learn more simple ways entrepreneurs can brand, package and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their businesses? Check out my web site, http://www.KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar “7 Simple Steps to Create Your Multiple Streams of In-come “Money and Soul” Business.
Posted in Personal Reflections, Marketing Writing • No Comments » • Subscribe to this feed
How to Create a Powerful and Motivating Bold Money Goal
July 23rd, 2008 by Kendall
Most women entrepreneurs would love to double their income, but when they think about going from where they are now to their new goal they either think too small, panic or go blank.
It’s as if the gap between their current reality and their goal number is just too big of a leap to make all in one jump. These women entrepreneurs quickly become discouraged, and time goes by without seeing any real change in how much they’re making.
I, too, used to struggle with this until I created a simple solution that has resulted in helping nearly triple my income into the high six-figures in just one year (and be on track to reach seven-figures this year).
The small business marketing system I created is called your “Bold Money Goal.” The concept is simple and has worked for hundreds of women entrepreneurs who happily see their monthly income skyrocket!
Here are four marketing strategies you can use right now to leverage this powerful tool:
Posted in Money and Soul, Soul of Business, Small Business Marketing • No Comments » • Subscribe to this feed
Good Times or Bad Times? Who to Trust in YOUR Woman-Owned Small Business
July 21st, 2008 by Kendall
No matter who you listen to about the economy one thing is certain, the woman small business owner stands the biggest chance of not only surviving, but thriving.
The reason is simple. Women entrepreneurs are by nature nimble and flexible, while behemoth big businesses are not.
But … to be nimble means successful entrepreneurs have to know who to listen to and who to trust. Should it be the media? I hardly think so!
In fact, to succeed at your woman-owned small business, no matter what the economic conditions are you have to listen to your clients and trust your instincts.
The economy as a whole is made up of many thousands of ‘micro-economies’. It’s common that when one micro-economy is up, the other is down.
Right now, I’m experiencing this first-hand in the building of our new custom home. The sub-contractors who rely on new home construction for their bread-and-butter are hungry for work, while the sub-contractors whose business includes remodels are booked solid with a waiting list. (Don’t believe me? Try getting the attention of any door-and-window guy right now. Mine has a waiting list that is weeks long!)
Posted in Soul of Business, Small Business Marketing • 1 Comment » • Subscribe to this feed
Is Your Marketing Time Sacred?
July 19th, 2008 by Kendall
You’ve heard it before, right?
How you’re supposed to work on your business instead of in your business? Sounds good, but how on earth do you make that happen when you’re already stretched thin trying to get everything done in your day?
Carving out time to consistently work on your woman-owned business is actually quite simple if, instead of trying to “fit it all in”, you shift your outlook about this important time.
Trying to “fit it all in” is a left-brained, logical way of looking at your time. It’s a distinctly masculine viewpoint of time, which works great when you need to powerhouse your way through a project. But, it does not work as well when you find yourself butting up against the competing needs of clients, family, exercise, down time and other priorities.
Here are four tips for turning your marketing strategy time into sacred time so you can accomplish what matters most, even on your busiest days:
Posted in Soul of Business, Small Business Marketing • 1 Comment » • Subscribe to this feed
Small Business Marketing Tips to Add $5,000-$20,000 per Month to Your Income
July 17th, 2008 by Kendall
There are two schools of thought in small business marketing. One of the marketing strategies is to have lots of clients at a lower price point. The other is to have fewer clients at a higher price point.
My preference is to design my business to have both that work together synergistically. If you have lots of clients at a lower price point you have a “tribe” of people who already know, like and trust you and are likely to want more of what you offer.
This means you can then offer private, intensive specialty coaching or consulting “Platinum Days” at a much higher fee.
My success coaching clients are surprised by how many of their clients are willing to pay top dollar to spend a day or two with them in a private, intensive retreat-type setting.
Clients love the concentrated focus that’s all on them, and often achieve significant breakthroughs they could only achieve if they were to work with you over a longer period of time.
Here are four quick coaching tips to make your “Platinum Day” income stream successful for you and your clients:
Read the rest of this entry »
Posted in Money and Soul, Soul of Business, Small Business Marketing • No Comments » • Subscribe to this feed
The Benefits of Offering Bonuses
July 15th, 2008 by Kendall
Ever wonder why someone as wealthy as Oprah cares about getting that special “free gift with purchase” offer at the makeup counter or on-line department store? You know, the free offer that includes the bright coral lipstick that doesn’t look good on anyone!
Because getting something for free feels good. And the smart woman business owner knows that all buying decisions are based on emotion. (With logic backing up the decision so it makes sense to the left side of our brain.)
But which bonuses are the best to offer on-line? What do you do if your closet isn’t full of e-books, reports or other information products to give away?
Here are five internet marketing ideas to creatively “sweeten the deal”. These free or low-cost tips will help you ethically motivate potential clients to take action to purchase your product or sign up for your seminar, workshop or teleseminar.
Posted in Soul of Business, Small Business Marketing • No Comments » • Subscribe to this feed
Six Quick Marketing Rituals That Work
July 13th, 2008 by Kendall
There’s one piece of information that can come as a big surprise to many women business owners. It is this: being a technical expert at what you do isn’t good enough to attract all the clients you want.
It’s important to realize that you must become an even better small business marketing expert than you are a coach, designer, organizer, etc.
But, marketing your business doesn’t have to be overwhelming. The trick is to create effective marketing strategies and rituals that are easy to execute each day.
Here are six marketing strategies I use to make sure my marketing plans get implemented so I continue to generate a steady stream of new clients.
Posted in Soul of Business, Small Business Marketing • No Comments » • Subscribe to this feed
