Quick Tips For Working
Less
And Making More
© 2007 - 2009 Kendall SummerHawk
Working less and making more may seem like a pipe dream to some, but for me and the people I inspire, it's become a reality. The joy of it is not so much in an increased bank account (although that certainly is a nice benefit!) but in the satisfaction of making a greater impact on the lives of other people.
There are lots of ways to get started. Today's tip is tiny but mighty:
Create a program.
If that sounds too short, then I'll lengthen it to, create a program or a package.
Why create a program or a package? Because people like to buy them. They are relatively easy to create (if you follow a few simple, straightforward steps). And you make more while working less.
Every service business has the opportunity to create a program or package. For example: a c'ash flow consultant can partner with a business broker and create a special seminar series geared towards educating business owners on how to smartly sell their business.
A corporate coach can create a team building program that combines customized training, coaching, and retreats. A web designer can package their service to include features most other designers charge for a la carte.
Even my mom jumped on the package band wagon! She now bundles her day-long retreat with a follow up coaching call and charges 30% more than she used to for the retreat alone. That is a huge increase for simply spending an additional hour on the telephone a week after the retreat.
What is the first step? Like always, it's to decide and take action. If you're tired of pouring your heart into 1-on-1 services that leave you frazzled and unfulfilled, decide to create a program or package. Don't worry about the "how to" for now, but do start noticing other programs or packages you see that appeal to you. Start a list of how they are organized and delivered.
About the author:
Kendall SummerHawk, Million Dollar Marketing Coach, delivers smart, savvy ways 6-figure entrepreneurs can earn a wealth of money, time, and freedom. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com