Why Ignore These Potential Clients?
© 2006 - 2009 Kendall SummerHawk
If you're looking to give your cash flow a boost then the easiest place to find new business is with your current clients. I know you've probably heard this before but I bet you haven't heard exactly how to make this strategy work.
This is the "Low Hanging Fruit" strategy. What I especially love about it is that it's quick, simple and offers more of YOU to your clients in a way that is abundantly authentic.
You see, I'm willing to bet that your clients want a lot more help from you than you probably realize. The problem is, I see a lot of coaches and consultants minimize their value, and therefore limit how creative they can be in creating new programs or services that fill their clients' needs.
Using the Low Hanging Fruit Strategy gives you the opportunity to create multiple streams of income for your business, and gives your clients the opportunity to receive greater value and achieve more of what they want.
Here are 4 quick tips for picking (and profiting) from the Low Hanging Fruit Strategy:
Create a "Platinum" type of program. This is the same strategy I used last spring to instantly add over $125,000.00 in revenue to my business and add intensive, highly personal value to the twelve business owner members. Platinum programs are incredibly fun to offer because you get to work in-depth with clients who are highly invested in taking action. (I'll be announcing my next Platinum Inner Circle at this September's Brand Authenticity Program workshop).
Offer a "Private Day with You" option. This is another high-ticket offer that is easy for current clients to say "yes" to. Why? Because they know that a day spent with you (at your site or at theirs) will give them intensive, hands-on support and information. Two of my Platinum members have already used this strategy to bring in over 40% more than they were getting before.
Deliver a "Clients Only" teleseminar focused on their hot topic. I'm sure you're hearing multiple clients struggle with the same issues. Create a short, intensive teleseminar designed to bring together your clients and meet their needs on their thorniest subject. Let them know it's for clients only. Keep the call highly focused on a specific issue and charge for it.
Offer an accessory service you see they need. It will amaze you how often clients do not realize you can also help them in other areas! Invite them to take advantage of a special assessment, review or program that covers a "side" problem they're having. For example: if you're a leadership coach it's likely you see problems in the area of physical fitness. Why not offer a one-day workshop or a 90-day coaching program on improving physical health as a means towards becoming a more fit leader?
Using the Low Hanging Fruit Strategy can easily add an additional 25%-50% to your income this year. It is the perfect blend of marrying money and meaning because it gives your clients the opportunity to create greater results working with you, and gives YOU the opportunity to enjoy harvesting money that is easily authentically ripe for the picking!
About the author:
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com