"Thrill Your Clients with a Touch of Luxury (that only costs you pennies)"
© 2007 - 2009 Kendall SummerHawk
Even though I lead a simple life, I am a true lover of luxury. I make sure and surround myself with the best equipment for my horses, soft fabrics in the clothes I wear, and high quality, mostly organic food.
As a consumer, I notice that whether it's an extra smile, personal service, or a gift that arrives unexpectedly, there's something about adding a luxurious touch to things that makes us feel special, privileged, and cared for.
In researching how to add a touch of luxury to a professional service business, I discovered that it can easily be accomplished for free, or for just a few pennies.
My business model includes adding a touch of luxury to every service or product I offer so my clients and customers also feel special and taken care of.
For example, when participants in my HorseWise Brilliance Unbridled VIP program arrive in Tucson, they're greeted by a private limo, driven by Ed, the owner of the town car service. I know what it's like to arrive in a strange city and climb into a cab driven by a questionable stranger so I make sure my participants are treated like pampered guests. Ed and his car are impeccably clean. Plus, he offers a historic narration of Tucson as he winds his way from the airport to the B&B where they are staying. Very relaxing after a day of travel!
Another example came my way just last week. I had filled a prescription at the compounding pharmacy, rather than the regular chain store. Lo and behold, a week later, I received a phone call from the pharmacist herself, inquiring as to how I was doing and asking if I had any questions about my prescription. I was so surprised and pleasantly shocked!
Did I feel special? Absolutely! The cost to them? A few minutes of someone's time. Their reward? That one phone call bought them my loyalty, appreciation, and my repeat business.
Now it's your turn. Where can you add a special little something to your service? What is something your clients would appreciate and feel special about receiving? When you look at the lifetime value of a client, spending a few dollars to make them feel pampered and cared for is peanuts compared to the value of the good will you're receiving.
And, I'll let you in on a little secret...when you add a touch of luxury to your service to benefit your clients, that feeling of being cared for comes back 'round full circle to YOU, so you feel cared for too!
About the author:
Kendall SummerHawk, Million Dollar Marketing Coach, delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com