Create Multiple Streams of Client Income to Increase Your Bottom Line
© 2006 - 2009 Kendall SummerHawk
Let me ask you the same question I ask my HorseWise Brilliance Unbridled clients: "How do potential clients find you?"
What I hear often sounds like this:
"Well...I, ugh...ummm, I..."
"Um" is not the answer I was hoping to hear but at least it's honest!
No matter where my clients start from, what we create together has the unglamorous title of a "lead generation system." I know, I know, that sounds truly boring, even to me (and I love this stuff!) so I prefer to call it your "Steady Stream of Potential Clients."
Creating your Steady Stream of Potential Clients is what feeds and nourishes your business.
Now, whether you're starting from scratch or you already get out there and speak, write, or network, I want you to focus on the meaning and feeling of the word "steady."
Steady is ongoing. It's regular. It's reassuring in it's constancy. It flows day and night. Which means all you need to do to get all the clients you want is dip your cup into that steady stream and drink it up.
So, rather than focus on getting new clients, my request is you focus on creating your Steady Stream of Potential Clients. Here are 3 ways to take action right now:
Action #1 Make Your Marketing Message Crystal Clear
I used to say "I help entrepreneurs be more successful in their
business." Nice. But not as potent and attention-getting as,
"I specialize in branding, pricing, and packaging for entrepreneurs
who want to create lucrative, multiple streams of income in their
business."
Thanks to the clarity of my message (and a very strong need for this specific type of help) I'm getting opportunities to speak for groups that otherwise, would not have known I even existed.
Is your marketing message attracting that type of attention? If not, it's time to UPmarket your message. My recommendation? Be more direct, powerful, and bold!
Action #2 Choose From The BIG 3
The Big 3 for building a Steady Stream of Potential Clients is speaking,
writing, and alliances. Ideally, you are including ALL 3, every month,
in your marketing and branding signature blueprint.
If you're already doing one or two of these, great! Now it's time to either do them more often, or for larger groups. Consider adding whichever one is missing to your marketing action plan.
Did you notice I didn't mention networking? Networking is great when done well. I watch my husband, Richard (also a business and marketing coach) keep adding 1-on-1 clients through networking.
In my business model, networking isn't great to use for getting individual clients; it's to create alliance referral partners. Now networking has a purpose: to support one of the Big 3!
Action #3 Play a Bigger Game Baby! (I KNOW You Can
Do It!)
Here's a quick, simple Brilliance Unbridled exercise:
Think of how many people hear about you in a week. Now add a zero to the end of that number.
Now add another zero to the end of THAT number!
What actions can you take to get THAT number of people aware of you and your Unique Brilliance?!
Breathe...
Remember? I said I know you can do it!
Making that new number your goal often forces (okay, shocks might be more like it) you into making a bold leap forward!
After all, it's time, isn't it?!
About the author:
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com