Can You Offer A Platinum Style Coaching Program?
© 2006 - 2009 Kendall SummerHawk
One of the smartest decisions I've made in my business was the one to offer high-end Platinum Style coaching programs.
Practically overnight I added another 6-figure inc-ome stream to my business. That quickly set off a chain of events that are now bringing in a high 6-figure in-come.
A Platinum Style Program (what I call a "PSP" for short) is typically a year-long package of services, often including in-person retreat intensives as well as tele-coaching and other program benefits. A PSP can be offered for a group or privately for an individual. Typically a group would be between six and fifty members.
Platinum Style Programs are perfect for any type of coaching, consulting, training, organizing, design or speaking business. They lock in clients for a longer period of time which makes it possible for you to create better outcomes with your clients, and evens out your ca-sh flow so you can focus on doing what you do best instead of constantly needing to market.
What distinguishes a PSP from other types of coaching groups is:
A higher price point
PSPs can run anywhere from $800.00 per month and as much as $3,000.00 per month or more. If that sounds high to you consider this, when clients pay more they typically achieve better results.
Why?
Because they're motivated to take themselves—and their investment—seriously.
Greater accountability
In a regular coaching group or teleseminar program, clients can attend group tele-coaching calls...or not, and no one really holds them accountable for showing up and doing what they said they were going to do.
In a PSP, clients are usually held accountable for honoring their commitments, breaking through barriers and accomplishing more. For example, in my Platinum Program clients are expected to complete a monthly check-in form that details their accomplishments, obstacles, upcoming action steps and what they need to move forward.
Offering accountability cannot be over emphasized, which is why in my newer Platinum Programs I'm requesting that each client publicly declare their monthly goals to the rest of their Platinum group members.
Greater personal attention and relationship between you and your client
To qualify as a Platinum Style Program you'll typically offer more 1-on-1 personalized coaching and support than you do in any of your other packages.
For example, in my regular Platinum Program participants receive private coaching with me every-other-month, in addition to in-person retreats, monthly group coaching calls and other program benefits. In my Platinum Plus program clients coach with me twice each month, in addition to in-person retreats, monthly group calls and unlimited email access to me.
I've coached many clients to successfully launch their own Platinum Style Program, often starting first by offering a program to an individual client (which has the benefit of being available any time of the year), then, later on, creating a Platinum group with a specific start and end date.
Platinum clients call forward the best in us as a coach, trainer, organizer or designer. Platinum Style Programs don't require a big list to get started and the beauty of them is you can start one immediately with very little marketing (more about that in an upcoming article).
I now run two different regular Platinum groups and my Platinum Plus program. Platinum groups are an exciting, fun and highly lucrative way to create close-knit, soul-fulfilling client relationships.
I love the intimacy and connection I have with each of my Platinum clients and my Platinum clients love feeling special, privileged and even more fully focused on creating success in their business.
About the author:
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com