What Is Your Archetype's
Marketing Personality?
© 2006 - 2009 Kendall SummerHawk
The Bold and the Beautiful isn't just the name of a daytime television show. It also describes how you must put your personality to work for you if you want to grow your business into 6 and 7 figures.
Take a look at the superstars in your industry and you'll see what I mean. They aren't wall flowers when it comes to flaunting their personality's strengths or quirks.
In fact, they've cleverly figured out that by shining a spotlight on their innate, organic characteristics they put their business in the spotlight...and they reap the rewards.
So how do we know which parts of our admittedly complex personalities are going to make for creating winning marketing? What if we choose the wrong ones and end up looking foolish?
That's where my Branding with Archetypes™ system comes in. Once you have discovered your business archetype (which my Branding with Archetypes™ ten-minute assessment helps you easily do) you start to see how traits you've possessed all along are now an important part of your marketing.
Let's look at my client, Helen, for example. Before Branding with Archetypes™, Helen knew she had a quirky sense of humor and a cheerfully contrary way of looking at things. But she thought those traits were faults that needed to be hidden away in favor of being "business like."
Sure, right...uh huh...
Problem was that by hiding away her authentic nature Helen was also hiding her gifts, talents and the opportunity to build a mo'ney and soul style business. In short, she was hiding away a vital part of her soul.
Her business was practically nonexistent. (No wonder, since if SHE wasn't showing up in her business, how could she expect her clients to?!)
Helen wasn't surprised to discover that her archetype was the Wise Jester. After learning this she realized she had a talent for writing marketing copy that is infused with humor, lightness and creates a sense of camaraderie with the reader.
Not long after these discoveries she started her website copy writing business, dubbing it www.CrackerJackWebsites.com. (Now, doesn't that name say "Get it done and make it fun!" to you?!)
Helen specializes in soft topic copy writing preferred by coaches, holistic practitioners and other from-the-heart business owners. Her business is booming, she's having fun and her clients are relieved to find someone who can write from the heart without being hard sell.
Even if you don't know which archetype you are in your business you can start to infuse more personality and style into your marketing.
Here are 3 simple tips to get started now:
#1 What part of your personality do you most often try to hide?
Quirky sense of humor? Maybe you love of risky sports like hang-gliding over mountain peaks or you're known for being bold and ahead of the pack. Or perhaps you secretly channel spirit guides but fear your corporate clients finding out.
Whatever personality trait you possess that got you in trouble when you were a kid in school is probably precisely the one that needs to show up as a key branding component in your marketing.
#2 Brainstorm a list of words and phrases that represent that personality trait
Remember, tame is lame so go for words and phrases that may feel outlandish or outrageous.
#3 Cut loose and let your personality show in your next email, newsletter, web page sales letter or flyer
Now, now, don't gulp. This is actually pretty easy once you give yourself permission to cut loose a little. A little goes a long way so you won't have to do too much to have it really stand out.
When I re-branded myself as The Horse Whisperer for Business and let what has been called my "velvet hammer" style of coaching come out my various coaching programs and products my business quickly skyrocketed into high 6-figures and is still climbing. And in case you're curious, my archetype is a Soul Explorer.
The basics of marketing a small business are pretty simple to figure out but it takes a bold and beautiful soul to reach deep within themselves and let their soul speak for them in their marketing!
About the author:
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this
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the “about the author” info at the end). I would also
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