What Does Your Marketing
Archetype Say About You?
© 2006 - 2009 Kendall SummerHawk
No matter how much a Soul-Preneur™ loves what they do, if they can’t figure out how to TALK about their services they’ll never attract better, higher paying clients.
What most do is brainstorm a billion different tag lines then wonder why none of them sound or feel like “the ONE.”
The problem is, all that brainstorming isn’t every effective because it’s relying on the wrong information to start with. Crafting a tag line—or ANY of your marketing copy such as sales letters, email promos, flyers and titles—first starts with understanding YOUR unique style and personality.
Okay, sounds good but HOW exactly do you do that?
The best way I know of is to know your “Marketing Archetype.” Think of an archetype as a universally accepted personality that appears in our stories, myths and in the most compelling current marketing campaigns.
A great example is the Hero archetype, put forward so richly and powerfully by the Race for the Cure campaign. Or the Teacher archetype of seeking wisdom, beautifully modeled by Oprah.
Every Marketing Archetype has key words and phrases associated with it. So once you know your Marketing Archetype you can quickly and easily create a compelling tag line, web site and more.
Here are three EASY tips on how to use the power of Marketing Archetypes to attract better, higher paying clients. What this means for you is quickly being able to write and talk about what you do in a compelling, powerful and AUTHENTIC way!
Tip #1 What Is Your Powerful Story?
No matter which is YOUR Marketing Archetype, your marketing must consistently put forward an emotionally rich story. Do this and you’ll authentically draw people into caring about you, what you do and the people you help.
For example, the story theme that is woven throughout all of my marketing is that you can love who you are and what you do and make great money doing it. My Marketing Archetype is the Explorer and the Romantic so all of my marketing powerfully speaks to the idea that you must be unique and authentic (that’s key for us Explorers) and that you can love what you do and make great money doing it (that’s the richness of the Romantic).
Tip #2 Remember That It’s Better To Stand Out Than To Be Ignored
No matter which is your Marketing Archetype it’s vital that you speak powerfully about the gift you’re here to share with your clients. Don’t let fear or that voice that says, “Who do you think YOU are?” stop you from being heard in a powerful way.
Tip #3 Reveal Your CLIENTS’ Archetype So You Can Speak THEIR Language
Once you understand your own Marketing Archetype, you can then easily figure out your clients’, giving you an insight into exactly how they prefer to be marketed to.
For example: since I attract a lot of coaches and I know that coaches are often Alchemist and Artist archetypes, I know exactly what type of language resonates with them best. Words such as “transform, magic, instant, idea and create” really speak to Alchemists and Artists so I make sure to weave those words into my writing. This way, I’m speaking my truth in a way that goes straight into their heart.
Your Marketing Archetype Is A Window To New Language You Can Quickly Use…AND A Window Into Creating Powerful Affinity With Your Clients
Success in business is all about relationship, trust and deep connection with your clients. Marketing Archetypes is a powerful way to build those relationships quickly and authentically, and in any form of media. So the sooner you discover what YOURS is the quicker you’ll be enjoying the gift of attracting better, higher-paying clients that you love.
And if you want to get PERSONAL training from me on what your Marketing Archetype is and HOW to use this powerful system with your clients, then watch your inbox for details about my upcoming NEW certification program! I’ll share HOW you can learn more in just a few days.
About the author:
Kendall SummerHawk, Million Dollar Marketing Coach, delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com