Business Branding - Live Your Brand
© 2006 - 2009 Kendall SummerHawk
Last week, in one of my Success Circle Master Mind success coaching groups, I spotted something that seemed too important not to share with you.
What I observed was that when you "live your brand" you tap into a source of power, energy and clarity that breathes passion and focus into your business.
Let me explain, first using my own business as an example...
My brand is Brilliance Unbridled. You already know that I'm an expert in marketing, branding strategy, brand marketing strategy, creating information products and Internet marketing.
But that's just "information" and information is not a brand.
What makes it a brand is the attitude of Brilliance Unbridled. In a nutshell, the Brilliance Unbridled attitude is that if ANYTHING doesn't feel authentic for you, then change it. Fast!
By doing so, you quit holding yourself back, you get more focused and you feel more passionate and powerful. The results, of course, are fantastic. More money, more time, and more freedom. Because what you're doing is perfectly right for YOU.
Combine the Brilliance Unbridled attitude with the right marketing data and information product and you're now on the fast track to success.
How do I know? I know because I live my brand. Every day I make "yes" and "no" decisions based on one simple question, "Is this supporting my Brilliance Unbridled?"
Playing small isn't Brilliance Unbridled. Neither is working too much, doing stuff I don't like, or working with clients who aren't right for me. Making bold decisions (like choosing to create a multiple six-figure business that takes only 20 hours a week to run) IS authentic to my brand. So saying "yes" to those decisions is easy, even if it is a little scary at times.
Now let's look at Stacey, my Success Circle client who sparked this wonderful concept for me...
Stacey is building a business brand of "starting your own spa business from home." In our Master Mind success coaching call, I coached her to live her brand by talking and writing articles about her relaxing lifestyle, how much freedom and time she enjoys, how making sure she puts "Stacey" time into her schedule helps her build her business...get the idea?
I told her that when her clients—women who want to run their own spa business from home—hear and see how she is bringing the spa lifestyle into her daily life, they will want to be just like her! Which, of course, means they'll buy Stacey's information products and success coaching to achieve their dream.
How do you “live your brand?” Living your brand means walking your talk. Look at what you are coaching, consulting, or helping your clients do and be. Next, examine your OWN business (and your life.) Are you living from the same principles and actions you’re asking of your clients? Implement the strategies that you promote to your clients into your own life.
That doesn't mean you have to be perfect. It DOES mean that you are using your branding strategy to build authenticity into your daily habits. Believe me, your clients are going to notice the difference ...and so will you!
About the author:
Kendall SummerHawk, the "Horse Whisperer for Business" delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com