3 Tips To Create Mini-Celebrity
Status In Your Industry
© 2007 - 2009 Kendall SummerHawk
Getting your name on everyone's lips in your niche market ought to be a priority for every coach, consultant, designer and every other small business owner.
The reasons are simple: when you're perceived as a "THE" hot-ticket personality in your industry you shift the balance of power regarding your fees, who you work with, the opportunities you're presented with and the lifestyle you get to lead, away from the typical passive stand most business owners take, into your true role as the powerful leader of your thriving business.
I realize that talking about the balance of power may make some folks uncomfortable. That's because for too long, they've been giving their power away in the form of charging too little, not having an abundance of clients or not being seen as an authority in their industry.
But trust me, the more you practice stepping into the role of powerful leader the more your business will begin to produce the kind of opportunities, mo-ney, prestige and fulfillment you desire.
You simply can't make the amazing difference in the world you know you are born to make unless you're willing to be seen, be heard and be respected as a source of powerful wisdom and authority on your topic.
So, where do you start?
By cultivating "mini celebrity" status for yourself within your industry.
Here are 3 quick tips to help get you started:
Tip #1 Express Your Opinion (and often!)
What's happening in your clients' world that you have strong feelings about? Talk about it! Don't be afraid of creating a little controversy. In my experience, when you voice a strong opinion others often feel as if you're representing them as well. Let yourself speak passionately, not passively. Not everyone will agree with your views but they WILL remember you!
Tip #2 Rub Shoulders With Other Celebrities
Remember, "birds of a feather, flock together" so look for opportunities to be photographed at prestige events or standing next to recognized faces. You don't have to wait for your once-in-a-lifetime chance to meet Brad Pitt or Oprah to be photographed with the glitterati. Hey, even the weather gal on your local news counts as a celebrity!
Is this considered phony or cheesy? Not at all. Our culture is fascinated with the rich and famous. They have a mystique to them. They seem to live a charmed, magical life. One snapshot of you standing next to a celeb automatically infuses you with a bit of that fantasy world mystique that suddenly ups your "Wow!" factor.
That bit of star power can quickly translate into higher open rates for your newsletter, more seats sold at your next event and new clients standing in line to work with you.
Tip #3 Cultivate Authority
Are you quoted in your industry magazines? Do you deliver keynote speeches at important events? Do you publish an ezine, articles, books, CDs or other information products? If so, then yes, you ARE an authority!
I recommend making sure that each month you take 2-3 actions that result in your getting interviewed, quoted or seen by the public as an authority. All you need to do is send out press releases, call other experts in your field to swap interviews, send a tip or a quote to a magazine journalist or send an article idea to your industry trade journal. Then, each month, "rinse and repeat!"
Cultivating mini-celebrity status doesn't mean you have to have a super-sized ego. It's simply a smart business decision to make and act on. Look in your heart and tell yourself this,"The more I show up as a recognized leader, the more I am fulfilling my Soul's Divine Purpose™ in my business!"
About the author:
Would you like to learn more simple ways entrepreneurs can develop a money consciousness to quickly move away from "dollars-for-hours work" and create more money, time, and freedom in their businesses? Check out my web site, http://www.KendallSummerHawk.com, for free articles, free resources and to sign up for my free audio mini-seminar "7 Quick and Simple Tips to Brand, Package and Price Your Services for More Money, Time and Freedom in Your Business.'
Award-winning small business expert Kendall SummerHawk, Million Dollar Marketing Coach.
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com