One Simple Way To Quickly Wean Off Of 1-on-1 Clients
© 2006 - 2009 Kendall SummerHawk
No matter how much you love your 1-on-1 clients, there comes a time when this model of serving people feels more draining than inspiring.
This is a point in time where many women entrepreneurs feel guilty because they’ve lost a bit of that “lovin’ feeling.” Or they feel stuck because they don’t have a new business model that supports their desire to leverage their time, free up their energy and pursue new opportunities.
The solution is actually simple if you break it down into stages. The FIRST stage is to increase your revenue so you have more money flowing in, which will give you more freedom to choose what you want to do next in your business.
So how do you get more money flowing in to your business without increasing your workload?
I recommend starting with something that’s fast, easy and SIMPLE.
Here’s my favorite “quick start” income stream that anyone can offer, plus four simple tips to get you started with it immediately.
Offer Virtual VIP Days — Here’s How…
A Virtual VIP day is just like being in a private in-person intensive with you, only instead of having to find a location, make arrangements for your client to fly in, get dressed up and go somewhere, you meet on the telephone for a series of calls focused on your client’s outcomes.
When I first brainstormed this idea with one of my Platinum coaching clients she loved it and in less than a month she had booked multiple Virtual VIP day clients, bringing in thousands of dollars.
Since then I’ve coached many of my clients on how to offer this fast, simple and lucrative income stream.
Here are four quick tips you can use to successfully design, offer and deliver your own lucrative Virtual VIP days, just like my clients have done:
Tip #1 Plan On A Series Of Calls Throughout The Day
I recommend scheduling a four to five hour day, broken out into a series of calls, each call lasting approximately 30 - 60 minutes. In between calls your client will be busy doing their homework assignments while you relax and take a break.
Tip #2 Don’t Go Overboard
Resist the urge to include tons of content. Overwhelming your client is not what they signed up for. Instead, focus on offering structured, step-by-step help specifically designed to solve ONE primary challenge. For example, my client, Helen Graves offers a Virtual VIP Day on the topic of “What to Say If You Hate to Sell.”
Other examples include graduates of my Certified Money, Marketing and Soul Coach Training Program who offer Virtual VIP Days on “Branding with Archetypes,” “Designing Your Signature System” and “How to Charge What You’re Worth and Get It!”
By focusing on one topic your clients will get a great result and will eagerly recommend your Virtual VIP day to others.
(Note: Want to know if the ONLY 2010 offering of the Certified Money, Marketing and Soul Coach Training Program is right for you? Email me for a free, private conversation. Spots are strictly limited in this exclusive program and are filling fast.)
Tip #3 Offer Bonus Checklists
Clients love quick reference sheets, tips lists or checklists so plan on offering a couple of these with your Virtual VIP Day package to increase the value even more.
Tip #4 Offer Payments But According To This Timetable
Right now, to balance cash flow many clients appreciate a payment plan. Just be sure that you are paid in full prior to the start of your Virtual VIP Day as you do not want to have a balance outstanding after you’ve delivered your great service.
Adding Virtual VIP Days To Your Business Model Only Takes A Few Minutes Of Planning
Once my clients see how easy it is to add virtual VIP days to their business model, they became hooked. Plus, their clients report getting outstanding results from the focused help they receive, making this income stream a win/win for all.
Virtual VIP days are still one-to-one, but, they are highly compensated, making them a quick, easy way to add leverage to your business so you can reach out and achieve your new, exciting goals!
About the author:
Kendall SummerHawk, Million Dollar Marketing Coach, delivers smart, savvy ways entrepreneurs can turn their hectic business into a smooth-running, fun, 6-figure money-making dream. To learn more about her book, Brilliance Unbridled, and sign up for more FREE tips like these, visit her site at http://www.kendallsummerhawk.com
NOTE: You are welcome to “reprint” this article online as long as it remains complete and unaltered (including the “about the author” info at the end). I would also appreciate a copy of your reprint sent to kendall@kendallsummerhawk.com